GoHighLevel Pricing 2026: What Each Plan Really Costs
August 2026 · Converto
GoHighLevel costs $97 a month on Starter, $297 on Unlimited, and $497 on Agency Pro, with a fourth Enterprise tier quoted by sales. Pay annually and the equivalents drop to about $81, $248, and $414 a month, because annual billing is priced at ten months. There is no free plan, only a 14-day free trial. The number that trips people up is not the plan price at all: SMS, email, phone numbers, and AI usage are metered and billed on top of every tier, so the subscription is a floor rather than a total. Prices verified on the GoHighLevel pricing page in August 2026. Last updated August 2026.
Two questions actually decide what GoHighLevel costs you: how many client sub-accounts you need, and whether you plan to resell the platform under your own brand. Everything else on the pricing page is secondary to those. Here is the full breakdown, including the usage charges that never appear next to the plan price.
GoHighLevel pricing: all plans compared
| Plan | Monthly | Billed annually | Sub-accounts | Users | Key unlock |
|---|---|---|---|---|---|
| Starter | $97 | $81/mo ($970/yr) | 3 | Unlimited | The full CRM and funnel builder |
| Unlimited | $297 | $248/mo ($2,970/yr) | Unlimited | Unlimited | Unlimited sub-accounts, basic API, rebilling at cost |
| Agency Pro | $497 | $414/mo ($4,970/yr) | Unlimited | Unlimited | SaaS Mode, advanced API, rebilling with markup |
| Enterprise | Sales-quoted | Custom | Unlimited | Unlimited | HIPAA, white-label mobile app, success manager |
Annual billing runs at ten months for the price of twelve, so it saves roughly two months a year, about 17 percent, on each of the first three tiers. Unlimited contacts and unlimited users come on every plan, including Starter, which is unusual and genuinely in GoHighLevel's favor. The tiers gate access on sub-accounts and reselling, not on seats.
What actually changes between the tiers
Strip away the marketing and only a few things move as you climb the plans.
| Feature | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| Client sub-accounts | 3 | Unlimited | Unlimited |
| API access | No | Basic | Advanced |
| Rebill usage to clients | No | At cost | With your markup |
| SaaS Mode (resell as your own software) | No | No | Yes |
| Automated sub-account creation | No | No | Yes |
| Agent and user reporting | No | No | Yes |
The Starter cap of 3 sub-accounts is the line most agencies hit first. One of those three is your own agency account, which leaves room for two clients. Take on a third client and you are on Unlimited at $297, whether or not you wanted the rest of what that tier adds. If you have any intention of billing SMS and email back to clients, that starts at Unlimited too, at cost, and only becomes a markup you can profit from at Agency Pro.
The costs the pricing page does not put next to the plan
This is the part worth reading twice. The plan price covers the software. It does not cover the messages the software sends. SMS, email, outbound and inbound phone calls, dedicated phone numbers, and metered AI features are all billed as usage on top of every tier, drawn from a wallet you top up. As of August 2026, third-party pricing trackers consistently report the following rates, which you should treat as reported and confirm with GoHighLevel before budgeting:
Email sends at roughly $0.675 per 1,000 emails. SMS at roughly $0.0079 per segment, where a long text counts as more than one segment. Phone calls at roughly $0.014 per minute, plus a monthly fee per phone number. AI features metered separately by use.
For a single agency running modest campaigns, reviewers commonly report this adding somewhere between $20 and $150 a month. For an agency pushing high SMS volume across many client sub-accounts, it can dwarf the subscription. That is the real reason two agencies on the same $297 plan can have wildly different bills, and it is why "GoHighLevel pricing" is a question the sticker price does not answer. The rebilling feature exists precisely because these costs are variable: on Unlimited you can pass them to clients at cost, and on Agency Pro you can add a margin and turn usage into revenue.
GoHighLevel add-on pricing: HIPAA, AI, API, SMS, and email
The add-ons are where two agencies on the same plan end up with bills that differ by hundreds of dollars. These are the ones people search for by name, with what the vendor publishes as of August 2026.
| Add-on | Price | How it is charged |
|---|---|---|
| HIPAA compliance | $297/mo | Flat, on top of any plan |
| AI Employee Growth | $50/mo | Per sub-account |
| AI Employee Unlimited | $97/mo | Per sub-account |
| Premium support | $500/mo | Flat, agency level |
| SMS, email, phone, AI usage | Metered | Wallet you top up |
Read the AI Employee rows carefully, because the pricing unit is the sub-account, not the agency. An agency running ten client sub-accounts on the $297 Unlimited plan and switching AI Employee Unlimited on for all of them adds $970 a month. That is more than three times the platform fee, from a toggle. It is the single largest budget surprise in the GoHighLevel add-on list, and it scales with exactly the thing you are trying to grow.
How much does GoHighLevel HIPAA compliance cost?
The HIPAA add-on is $297 a month, published on GoHighLevel's own pricing page, and it applies on top of whatever plan you are on. That means a healthcare client on the $97 Starter tier takes your bill to $394, and the add-on alone costs the same as the entire Unlimited plan. Confirm the cancellation terms with GoHighLevel before enabling it, as reports suggest it cannot simply be switched off.
What does GoHighLevel Conversation AI cost?
Conversation AI is billed by usage rather than as a flat monthly fee, priced per message with token-based rates that vary by model and volume. GoHighLevel states that usage-based charges apply but does not publish a per-message rate on the pricing page. The predictable route is the AI Employee bundle at $50 or $97 a month per sub-account, which packages Conversation AI with the other AI tools.
What are GoHighLevel premium actions and what do they cost?
Premium actions are specific workflow steps, mostly the ones calling external services or AI, that are billed per execution rather than included in your plan. Third-party sources report roughly $0.01 per execution, which we are labelling reported because GoHighLevel does not publish the rate on its pricing page. A single automation firing across a few thousand contacts a month turns that into a real line item.
How much does GoHighLevel SMS and email cost?
Both are metered from a wallet you top up rather than included in the subscription. Trackers consistently report about $0.0079 per SMS segment, where a long text counts as more than one segment, and about $0.675 per 1,000 emails. Phone calls run around $0.014 per minute plus a monthly fee per number. Treat all four as reported figures and confirm before you budget a campaign.
Which GoHighLevel plan includes API access?
Basic API access starts on the $297 Unlimited plan, and advanced API access starts on the $497 Agency Pro plan. The $97 Starter plan does not include it. If your build depends on GoHighLevel talking to anything outside itself, price the integration at $297 rather than $97, and check whether the endpoints you need sit in the basic or the advanced set before committing.
What is SaaS Mode, and do you need to pay for it?
SaaS Mode is the feature that justifies the jump to the $497 Agency Pro tier, and most agencies do not need it. It lets you resell GoHighLevel to your clients as your own branded software, set your own prices, and bill them through Stripe, so the platform becomes a product line rather than a tool you use to deliver services. If recurring software revenue is a business you want to be in, SaaS Mode is the whole point of GoHighLevel and $497 is cheap for it. If you sell marketing services and just use the platform to deliver them, the $97 or $297 tiers cover the work and SaaS Mode is $200 a month for a capability you will not use.
Which GoHighLevel plan do you actually need?
Starter ($97/mo) fits a solo marketer or a new agency with one or two clients who wants the CRM, funnels, and automation in one place and does not need API access. It is a fair deal for that, as long as you stay under three sub-accounts.
Unlimited ($297/mo) is where most working agencies land, because the third client, basic API access, and the ability to rebill usage all sit behind this tier. If you are comparing GoHighLevel to anything else as an agency, compare at $297, not $97.
Agency Pro ($497/mo) earns its price only if you resell the platform through SaaS Mode or need advanced API access and agent reporting. For a services agency that is not reselling software, it is overkill.
Enterprise (quoted) is for teams that need HIPAA compliance, a white-label mobile app, or a dedicated success manager. If you have to ask the price, you are not on it yet.
Is GoHighLevel expensive?
Only relative to what it replaces, and for an agency the replacement stack is large. Price it against a separate CRM, a funnel and page builder, an SMS platform, an email service, a scheduling tool, and a client-reporting tool, all reconciled across six logins per client, and $97 to $297 a month for one login starts to look cheap. That is the comparison the bundle is designed to win, and for a multi-client agency it usually does. It is why so many agencies who complain about GoHighLevel are still on it a year later.
The math inverts if you do not need the bundle. If you already run a CRM you like, do not send SMS, and are not managing client sub-accounts, you are paying $97 a month for a funnel builder and a pile of modules you never open. That is expensive for what you use, and it is the most common reason people search for a cheaper option. Our comparison of GoHighLevel alternatives maps out what to swap in for each module, and the ClickFunnels alternatives page covers the funnel-builder half specifically.
How GoHighLevel compares on entry price
| Tool | Entry price | What you get for it |
|---|---|---|
| GoHighLevel | $97/mo | CRM, funnels, SMS, email, calendars, 3 sub-accounts |
| ClickFunnels | $97/mo | Funnels, pages, email, courses, checkout |
| HubSpot | Free to $$$ | CRM and marketing, priced by contacts and seats |
| Systeme.io | Free tier | Funnels, email, courses, cheaper and lighter |
| Converto | $19/mo | Audits a live page and writes the variants, no builder |
These are not equivalent products, and treating them as one price comparison is how people buy the wrong thing. GoHighLevel and ClickFunnels give you somewhere to build funnels and run an agency. An audit tool assumes the pages already exist and tells you what is wrong with them. If your client pages are live and simply are not converting, adding another platform does not diagnose anything.
The ClickFunnels row in that table is the comparison people ask about most, and the two are less alike than the matching $97 suggests: one meters sub-accounts and the other meters contacts. We take that apart in GoHighLevel vs ClickFunnels. If you are weighing the wider field, the GoHighLevel alternatives roundup compares eight platforms on the tier that unlocks white-label reselling rather than the tier they advertise, which is the number that actually decides an agency budget. If you are shopping the funnel-platform half of the field instead, the ClickFunnels alternatives roundup prices eight of them on the percentage each one takes from your sales, which is where the cheap-looking options stop being cheap.
Frequently asked questions about GoHighLevel pricing
Does GoHighLevel have a free plan?
No. GoHighLevel has no free tier. It offers a 14-day free trial that requires a card. If free is a hard requirement, Systeme.io has a genuine free plan for funnels and email, and HubSpot has a free CRM, though both are narrower than GoHighLevel's agency bundle. Keeping the client pages you already have and improving them is the other zero-subscription option.
How much does GoHighLevel cost per year?
Billed annually, Starter is $970 a year, Unlimited is $2,970, and Agency Pro is $4,970, because annual pricing charges ten months instead of twelve. Paying month to month raises those to $1,164, $3,564, and $5,964. On top of any plan, usage for SMS, email, phone, and AI is billed separately from a wallet you top up, so your real annual cost depends on message volume.
Why is my GoHighLevel bill higher than the plan price?
Because SMS, email, phone numbers, and AI features are metered and charged on top of the subscription from a prepaid wallet. Reported rates in 2026 are around $0.675 per 1,000 emails, $0.0079 per SMS segment, and $0.014 per call minute, plus a fee per phone number. High-volume campaigns across many client sub-accounts can push usage well past the plan price. Rebilling on the Unlimited and Agency Pro tiers lets you pass those costs to clients.
Do I need the $497 Agency Pro plan?
Only if you plan to resell GoHighLevel as your own branded software through SaaS Mode, or you need advanced API access and agent-level reporting. If you sell marketing services and use the platform to deliver them rather than to resell it, the $97 or $297 tiers cover the work. SaaS Mode is the single reason to pay the extra $200 a month.
Is GoHighLevel worth it for a small agency?
It is worth it once you are managing more than two clients and would otherwise pay for a separate CRM, page builder, SMS tool, email platform, and scheduler. If the question is whether to buy software or hire help, our comparison of a CRO agency versus a CRO tool frames the same trade-off. The bundle wins on price at volume. It is poor value for a solo operator who only needs one or two of those modules, since you are funding an entire agency platform to use a slice of it.
Before you commit to any platform
The order that wastes the least money is the unglamorous one. Work out what your current client pages actually do wrong, fix that, then decide whether you need a new platform to host them. Most agencies do the reverse: migrate everything into sub-accounts first, rebuild the same weak headline in a nicer editor, and conclude the client's market just does not convert. If that sounds familiar, our diagnostic on why a landing page is not converting is the cheaper first step.
It is also worth checking whether you need the agency platform at all. GoHighLevel bundles a CRM, pipelines, calendars, and SMS around its page builder, and if pages are the only part you will use, a dedicated tool costs a fraction of it. Our comparison of landing page builders puts Unbounce, Instapage, Leadpages, and Landingi side by side on what each really charges once A/B testing is turned on. If you want the agency-platform field rather than the page-builder field, the alternatives to GoHighLevel comparison covers Systeme.io, Kartra, Vendasta, Keap, and the rest on what reselling really costs.
Agency software is also where margins quietly leak, since usage-metered tools make the monthly total hard to predict, and it helps to be watching what your whole stack of subscriptions actually costs each month before you add another one with a variable bill. Our breakdown of what conversion rate optimization actually costs runs the same question across tools, agencies, and in-house work, and the agency landing page audits page shows how to turn a page review into a client deliverable.
If you want to know what is weak on a client page before you spend $97 a month on somewhere new to host it, paste the URL into Converto. It reads the copy, layout, CTAs, speed, and AI-readability of that specific page and hands back the rewritten version, with nothing to install and no sub-account to build. Suggestions are data-informed, not guarantees.
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. Suggestions are data-informed, not guarantees.