Landing Page Audit That Finds the Leaks Costing You Signups and Sales
A landing page audit tells you where you are losing signups and sales, not just that you are. Converto runs a CRO audit on the page you already have and turns it into a prioritized list of fixes, plus the rewritten variants to close the gaps.
Why this tends to convert:
Suggestions are data-informed, not guarantees.
In short
A landing page audit is an evaluation of a page against conversion best practices, scored and turned into a prioritized list of the fixes most likely to lift results. Converto runs a landing page audit, the page-level part of a CRO audit, on any live URL: it checks copy clarity, layout and above-the-fold hierarchy, CTA placement and count, page speed, and AI-readability, then reports the leaks costing you signups and sales. Because it audits the page you already shipped, there is nothing to install and no rebuild. Converto goes past the diagnosis and generates ready-to-ship variants, so the audit ends with fixes you can put live rather than a PDF that sits unread. Suggestions are data-informed, not guarantees; results depend on your page, your traffic, and your offer, and Converto never promises a specific lift.
What you get
Landing page audit, built for founders and marketers
See where you are losing people
The audit surfaces the specific leaks, a vague headline, a buried CTA, a long form, a slow load, so you fix the cause instead of guessing at the symptom.
A CRO audit without the consultant
Get the kind of prioritized CRO audit a specialist would deliver, self-serve and in about a minute, on the page you already have.
Grounded in CRO research
Each flag comes with a plain-language reason a change tends to convert, plain headlines, one clear CTA, fewer form fields, faster load, not an opinion.
Ends with fixes, not a report
Converto generates the improved copy and CTA variants, so the audit hands you something to ship rather than a list of problems.
How it works
From a pasted URL to shipped variants in four steps
Paste the page you want audited
Give Converto the live URL. It audits the page you already have, so there is nothing to install and no page to rebuild.
Get the scored leak list
Converto scores each dimension and flags the leaks in copy, layout, CTAs, page speed, and AI-readability.
Prioritize the fixes
Work the highest-impact fix first, using the ranked list so you spend effort where it is most likely to matter.
Generate and ship variants
Take the rewritten headlines, subheads, and CTAs and put them live. Suggestions are data-informed, not guarantees.
What a landing page audit actually checks
Most people asking for a landing page audit want one thing: a ranked list of what to change first. The value is not in the length of the report, it is in knowing which of the twenty possible problems is the one costing real money this month. A useful audit works through five layers, roughly in the order a visitor experiences them.
| Layer | What gets checked | Typical finding |
|---|---|---|
| Message clarity | Headline, subhead, and the first screen: can a stranger name what you sell and who it is for in five seconds | A clever headline that describes a category rather than an outcome |
| Layout and hierarchy | What is above the fold, reading order, visual weight, whether the CTA competes with navigation | Proof and price buried below three scrolls of feature copy |
| Call to action | Count, placement, wording, and whether the same action is asked for consistently | Four different asks on one page, none of them primary |
| Friction | Form length, required fields, account walls, unexplained costs, unanswered objections | Nine form fields where four would do |
| Technical | Load time, layout shift, mobile rendering, and how cleanly a machine can parse the page | A hero image that pushes the largest paint past four seconds on mobile |
The technical layer has grown a sixth dimension worth naming separately: AI-readability. A rising share of buyers now ask an assistant to shortlist tools before they ever open a tab, and assistants extract from clear headings, plain claims, and structured content. A page written entirely in image text and vague marketing language is invisible to that path.
How to audit a landing page yourself
You can do a credible first pass in an hour without any tool. Work in this order, because fixing message before fixing buttons is almost always the higher-value sequence.
Run the five-second test. Show the top of the page to someone unfamiliar with the product for five seconds, then ask what it does and who it is for. If they cannot answer, nothing further down the page matters yet.
Count the asks. List every action the page requests: sign up, book a demo, download the guide, subscribe, chat, follow. One page, one primary action. Everything else is either removed or demoted to a text link.
Read the page as an objection list. Write down every question a skeptical buyer would have about price, fit, security, effort, and cancellation. Then check which ones the page answers. The unanswered ones are usually where people leave.
Measure on a throttled phone. Not on your laptop with a warm cache. Use a slow 4G profile and watch when the headline and the button actually become usable.
Cut the form. Every field past the necessary minimum costs completions. Our guide to how many form fields is too many covers how to decide what earns a place.
Landing page audit versus CRO audit versus heatmaps
These get used interchangeably and they are not the same job. A landing page audit is page-level and diagnostic: it reads one page against what tends to convert and returns fixes. A CRO audit is broader and usually covers the whole funnel, analytics setup, traffic quality, and a testing roadmap; it is what an agency sells on retainer, and Converto runs the on-page part of it as a separate conversion rate optimization audit across every page on the path to a sale. Heatmap and session replay tools like Hotjar or Microsoft Clarity are observational: they show you where people clicked and where they stalled, but they do not tell you what to write instead.
Those tools complement each other. Replay tells you that 60 percent of visitors never scroll to the pricing block. An audit tells you the pricing block should not have been down there in the first place, and hands you the rewritten section. If you are choosing between tools for the observational half, our comparisons of Hotjar alternatives and Microsoft Clarity alternatives lay out the trade-offs honestly.
What a landing page audit costs
Prices in this market span three orders of magnitude, which confuses people quoting for the first time. Freelance CRO specialists typically charge somewhere between a few hundred and a couple of thousand dollars for a one-off page audit, delivered as a document plus a call. Agency CRO retainers, which cover research, testing, and implementation rather than a single audit, commonly run from a few thousand dollars a month upward, and enterprise programs go far higher. Software sits at the bottom: Converto is self-serve from $29 a month, with 25 full audits a month on the entry plan and 150 on the tier above.
The honest framing is that these buy different things. A specialist brings judgment about your specific market and can run the tests. Software brings speed, repeatability, and the rewritten copy. If you have one page and one afternoon, software is the better first move. If you have a mature funnel and real traffic volume, a human program pays for itself faster.
Running the audit in Converto
Paste the live URL. Converto fetches the page as a visitor sees it, scores it across copy, layout, CTA, page speed, and AI-readability into a single number, and returns the leaks ranked by likely impact rather than as an undifferentiated list of flags. Then it writes the fixes: a headline that leads with the outcome, a tightened subhead, one clear primary CTA, and the trust framing the page is missing. You paste those into whatever built the page, Webflow, WordPress, Shopify, Framer, or custom code, and republish.
It does not run the A/B test and it does not promise a lift number. Suggestions are data-informed, not guarantees, because the result depends on your offer and your traffic as much as on the page. What it removes is the blank-page problem, which is the usual reason audit findings never get shipped. For a per-industry read, see SaaS landing page optimization, ecommerce conversion optimization, or PPC landing page optimization.
What an audit finds on a page that already looks fine
The pages that most need auditing are rarely the ugly ones. A page a designer built last year usually scores well on layout and badly on the two things nobody reviews after launch: what the headline promises, and how hard it is to act. The most common findings on a clean, professional page are a headline that names the product category instead of the outcome, a primary button whose label describes the click rather than the result, and four or five competing actions given equal visual weight so the visitor picks none of them.
The second cluster is invisible without measurement. Scripts accumulate. A chat widget, a review badge, a scheduling embed and three tags get added one at a time by different people, and the page that rendered in 1.8 seconds at launch now takes 4 seconds on a phone. Nobody notices because everybody who works on it loads it on office wifi with a warm cache.
What a landing page audit will not tell you
Worth being clear about the limits, because audits get oversold. An audit reads the page. It cannot tell you whether your offer is wrong, whether your price is too high for the market, or whether the traffic arriving is the wrong traffic. A page converting at 0.4 percent on badly targeted clicks has a targeting problem that no headline rewrite fixes, and an audit will happily hand you a tidy list of page improvements while the real leak sits upstream in the campaign.
It also cannot prove causation. An audit identifies known conversion problems and ranks them by likely cost, which is a diagnosis rather than a measurement. If you have enough traffic to split test, test the change. If you do not, ship it anyway, because the fixes an audit surfaces are established problems rather than hypotheses that need proving, but do not tell your board a number moved because of it unless you measured.
Who should run it? You, an agency, or a tool
| Route | Cost | Turnaround | Best when |
|---|---|---|---|
| Do it yourself against a checklist | Your time, 2 to 4 hours per page | Same day | One or two pages and you know the category |
| Audit tool | Tens of dollars a month | Minutes | Recurring audits, several pages, or you want the rewritten copy handed to you |
| Freelance consultant | Low hundreds to low thousands per page | Days to a week | One high-stakes page and you want a human opinion on the offer |
| CRO agency engagement | Thousands per month on retainer | Two to six weeks for research and a roadmap | Testable traffic, a multi-step funnel, nobody in-house to own it |
The mistake that costs the most is buying the top of that table to answer a question the bottom of it answers in minutes. We wrote up the thresholds in CRO agency vs CRO tool, and the published price ladder for the single-page version of the work in landing page optimization services cost. If the quote on the table is for a usability review rather than a conversion audit, the UX audit tool page sets out which of those checks run from a URL and which still need real users. For the one B2B page every campaign ends on, the demo request page audit adds the form and script checks. In trades where clicks are expensive and the page carries required language, the vertical specifics matter more than the generic checklist does: HVAC landing page optimization covers contractor pages where the conversion is a phone call, and lawyer landing page optimization covers law firm pages where disclaimers have to stay.
Questions
Landing page audit questions
A landing page audit is a structured evaluation of a single page against what is known to drive conversions, ending in a prioritized list of fixes. It reviews message clarity, layout and above-the-fold hierarchy, call-to-action count and wording, form and checkout friction, and technical factors like load time. The point is to rank problems by impact, not to list every flaw.
Start with a five-second test on someone unfamiliar with the product to check message clarity. Then count every action the page asks for and cut to one primary CTA. List the objections a skeptical buyer would have and check which go unanswered. Measure load on a throttled mobile connection, and cut the form to the fields you genuinely need.
Freelance CRO specialists typically charge a few hundred to a couple of thousand dollars for a one-off page audit. Agency CRO retainers, which cover research and testing rather than a single document, usually start in the low thousands per month. Software is the cheapest path: Converto is self-serve from $29 a month billed yearly, with 25 full audits of any pages you choose each month.
A landing page audit is page-level and diagnostic, reading one page and returning fixes for its copy, layout, CTA, friction, and speed. A CRO audit is program-level: it covers the whole funnel, analytics instrumentation, traffic quality, and a testing roadmap. Most teams need the page audit first, because it is faster and the fixes ship the same day.
A careful manual audit takes one to three hours per page for someone experienced, and an agency-delivered audit usually turns around in one to two weeks. An automated audit runs in about a minute. The slow part in every case is not the diagnosis, it is writing the replacement copy, which is why an audit that ends with variants saves the most time.
Audit a page when something about it changes: a new offer, a new traffic source, a redesign, or a season. For pages carrying steady paid spend, a quarterly pass catches the slow problems, mainly script bloat and copy that drifted out of step with the ads pointing at it. Auditing a page nobody has touched and whose traffic has not changed rarely turns up anything new.
Yes, and it is one of the more useful things you can do with an audit tool, because it reads any public URL. You get their headline structure, CTA placement, form length and load time, scored the same way as yours. What you will not get is their conversion rate, so treat the output as a read on how carefully they built the page rather than proof that their approach works.
It should include a score or grade so you can track change over time, findings ranked by likely impact rather than alphabetically, a plain-language reason for each finding, and the actual replacement copy or layout change. A report that lists problems without proposing fixes usually sits unread, which is the most common failure of paid audits.
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. No rebuild, no snippet, no sales call. Suggestions are data-informed, not guarantees.