AB Tasty Alternatives: Best AB Tasty Competitors, Alternatives to AB Tasty and 2026 Pricing Compared

Short answer: the best AB Tasty alternatives in August 2026 are Convert Experiences if you want a published price you can read without a sales call, Kameleoon if you want the enterprise feature depth without the AB Tasty roadmap uncertainty, GrowthBook or PostHog if an engineer will own experimentation, and Optimizely or Adobe Target if you are buying through procurement anyway. AB Tasty itself publishes no price at any tier, does not offer a free trial, and combined with VWO in January 2026, so the first question is not which tool is best but whether you can even get a number before you commit engineering time.

Most people who go looking for an AB Tasty alternative arrive with one of three problems. Either the quote came back far above the budget that was approved, or the January 2026 merger with VWO raised a question about which platform survives long term, or you tried to compare AB Tasty against two other tools on a spreadsheet and discovered that none of the three will tell you what they cost. This page deals with all three, and it starts with the pricing because that is the part every other roundup skips.

Every figure below was read off the vendor's own pricing page in August 2026, using the page itself rather than a summary of it. Anything only reported by third parties is labeled as reported. Each tool gets an honest note on where it beats us. Converto sits outside this category and we say exactly where at the end.

AB Tasty pricing in August 2026: ten pricing questions and no price

AB Tasty has a pricing page. It has a pricing FAQ with ten questions on it. The first question is "How much does AB Tasty cost?" and the answer contains no number. That combination is genuinely unusual, and it is worth being precise about, because it is different from what Optimizely and Adobe Target do.

Optimizely and Adobe Target simply do not discuss price. AB Tasty discusses it at length and still names nothing. The page says, word for word: "No fixed plans. Just a custom proposal built around your goals and scope." The FAQ adds: "AB Tasty offers custom pricing tailored to your needs, based on factors like traffic volume, number of domains, selected modules, and implementation scope."

Third-party procurement marketplaces report AB Tasty contracts in the range of roughly $15,000 to $150,000 per year depending on session volume, and one reports an average contract value near $45,000. We are labeling all of that as reported, because none of it comes from AB Tasty and we could not verify it at a primary source. If you see a confident dollar figure for AB Tasty in a comparison article, that is where it came from too.

AB Tasty prices you on last year's traffic, not this year's usage

This is the single most consequential thing on AB Tasty's pricing page and almost nobody repeats it. The FAQ states: "Pricing is generally based on your average traffic over the past 12 months or on monthly active users (MAUs)", and separately, "Pricing is based on traffic bands and MAU (Monthly Active Users) levels, typically calculated using historical averages."

Read that against how every other metered tool in this category works. PostHog bills per event as you use it. Convert Experiences bills per tested user in the month you test them, and lets you cap it. Kameleoon lets you pick whether you are metered on unique users or on the smaller subset actually enrolled in a campaign. All of those are forward-looking meters: what you use is what you pay.

AB Tasty's is backward-looking. The band you are quoted into is a function of what your site did over the previous twelve months. That has two practical effects a buyer should price in. First, a single seasonal peak or one viral month sits inside that trailing average and can push you into a higher band than your normal traffic justifies. Second, and less obviously, you cannot reduce the number by using the tool sparingly. On a forward meter, testing on two pages instead of twenty lowers the bill. On a trailing traffic band, it does not, because the meter is measuring your site rather than your testing program.

If your traffic is flat year over year, none of this matters much. If you are growing fast, or you had an unusual spike, or you run a business with a heavy seasonal peak, ask specifically which twelve months the quote was built from before you sign anything.

Does AB Tasty offer a free trial?

No. AB Tasty's own FAQ states it plainly: "AB Tasty does not offer a free trial. Instead, it provides a free 'proof of concept', usually lasting 1 to 2 weeks." Those are not the same product and the difference matters more than it sounds.

A free trial is something you do alone, on your own schedule, with a credit card and an afternoon. A proof of concept is a scheduled engagement: it needs a sales contact, it needs AB Tasty's tag deployed on your production site, and it needs someone on your side to be available during a fixed one-to-two week window. That means evaluating AB Tasty consumes a production release and a slice of engineering time before you have seen a price.

This is the same shape as Heap's pricing gate, where the only route to an estimate runs through installing the tracking snippet, and it is worth naming as a category: some vendors put the evaluation cost before the price disclosure rather than after it. Convert Experiences, by contrast, runs a 15-day trial of whichever paid plan you pick. PostHog, GrowthBook, Statsig and Microsoft Clarity all let you start for free with no conversation at all.

The meter is the hidden variable, and no two of these tools count the same thing

Comparison articles line these tools up on features. The thing that actually decides what you pay is what the meter counts, and it varies more than the feature sets do. Two tools quoted at the same price can differ by an order of magnitude in what that price covers.

The column that tends to surprise people is the last one. Convert publishes an overage rate and then lets you switch overage off entirely, which converts an open-ended bill into a hard stop. PostHog does the same thing with a per-product spending limit. Among the quote-only vendors, what happens when you cross the line is a contract question rather than a published policy, and it is worth asking directly, because the answers in this category range from "we bill you" to "we stop showing you your data".

What the AB Tasty and VWO merger actually changed

On January 20, 2026, VWO and AB Tasty announced they were combining, backed by Everstone Capital. VWO's own newsroom describes the result as a company with more than $100 million in annual recurring revenue and over 4,000 customers, with "nearly 90% of revenue coming from the U.S. and European markets", and states that Everstone "has backed VWO since 2021 and remains the largest institutional shareholder". Sparsh Gupta, VWO's co-founder, is chief executive of the combined company.

On what happens to customers, the announcement is explicit: "The combined platform will continue to support all existing VWO and AB Tasty customers without disruption. Both brands will maintain product momentum while benefiting from shared investment in AI capabilities, enterprise-grade experimentation, and deeper personalization across the customer journey."

So the honest read for a buyer is narrower than most commentary suggests. Nothing was announced about sunsetting either product, and nothing was announced about repricing. What changed is the option set. If your shortlist was AB Tasty against VWO, you were comparing two independent vendors and you now have one commercial counterparty on both lines. That is a negotiating position question rather than a product question, and it is a reasonable thing to weigh even though neither tool got worse on the day.

One genuine data point did move alongside it: VWO removed its public prices and its free Starter plan is closing. Two years ago VWO was the counterexample in this category, the enterprise-grade tool that still published a full rate card and ran a free tier. It is not any more.

Google named three official successors to Optimize. Two of them are now one company.

This is the part of the story that only becomes visible when you put the dates side by side. When Google sunset Optimize on 30 September 2023, its own help documentation named the integration partners it was working with, verbatim and in alphabetical order: "AB Tasty, Optimizely, VWO." That was the sanctioned replacement path for every team Google was turning off.

Three years later: AB Tasty and VWO are one company under Everstone as of January 2026, VWO has withdrawn its public pricing and is closing its free plan, and Optimizely has never published a price at any point. So Google's three named successors have become two companies, of which zero will show a self-serve buyer a number.

Seven tools that sat on a normal 2023 shortlist have changed owner, changed pricing model, or stopped existing. That is the real reason so much advice on this topic reads as confidently wrong: most of it was written before the consolidation and never revisited.

The best AB Tasty alternatives, priced

Convert Experiences

The most direct like-for-like swap, and the only serious enterprise-grade testing tool in this set that still publishes a full rate card. Growth is $399/mo billed monthly or $299/mo billed annually, Pro is $599/mo monthly or $420/mo annually, and Enterprise is price on request. Convert meters monthly tested users, meaning only the visitors actually enrolled in an experiment, which is a materially cheaper meter than total site traffic if you test on a handful of pages.

The detail worth knowing is that the overage rate inverts. Growth overage works out to $3.99 per 1,000 tested users, Pro to roughly $2.80, so the cheaper plan charges about 42 percent more per unit than the more expensive one. A team that routinely overspills Growth is paying a premium to stay small, and Pro can become the cheaper plan at moderate overage. Convert also lets you switch overage off entirely, which almost nothing else here does.

Where Convert beats us and beats AB Tasty: it is a genuine full experimentation platform with a mature visual editor and strong privacy positioning, and it will tell you what it costs in about ten seconds. We are not a testing platform at all.

Kameleoon

The closest match to AB Tasty on shape: European origin, strong on personalization as well as testing, well regarded on feature depth and on statistical rigor, and used by large regulated brands. It also does one thing on pricing that nobody else does, which is let you choose your meter between monthly unique users and monthly tested users. If you run a high-traffic site and test on a narrow slice of it, that choice is worth real money.

Kameleoon does not publish a price. A figure around EUR 495 per month circulates in comparison articles and we could not find it on any Kameleoon page, so treat it as reported rather than confirmed. Where Kameleoon wins: it is the strongest AB Tasty substitute if what you liked about AB Tasty was the personalization engine rather than the split testing, and it is not part of the merged entity.

Optimizely

The enterprise default. Its sequential testing statistics engine and the breadth of its server-side SDKs genuinely earn an enterprise contract if you are running a continuous program with engineering behind it. It publishes no price and never has, and every dollar figure you will see attributed to Optimizely is third-party reported.

Where Optimizely wins: statistical sophistication and server-side coverage. If you need to test pricing logic, checkout flows or backend behavior rather than headlines and layouts, this is a different and more capable class of tool than a visual editor.

Adobe Target

Only a sensible answer if you already own Adobe Experience Cloud. Inside that stack the audience data and the activation are already connected and Target is the path of least resistance. Outside it, you are buying an expensive, procurement-heavy tool for capabilities you can get more cheaply elsewhere. No published price.

GrowthBook

Open source, self-hostable, warehouse-native, and free. It runs the statistics against data already in your warehouse rather than collecting its own, which means no new tracking layer and no data leaving your infrastructure. The cloud version is free for a small team and paid tiers are seat-based rather than traffic-based, so a traffic spike does not change the bill.

Where GrowthBook wins: it is genuinely free, genuinely capable, and the only tool here where growing traffic costs nothing extra. Where it does not: it is engineer-shaped. A marketer will not ship a test on GrowthBook without help, and if your warehouse is not already clean, this is a project rather than a purchase.

PostHog

The only tool in this comparison that publishes a full per-unit rate card you can read without an account. Product analytics runs from $0.00005 per event down to $0.000009 at very high volume, session replay from $0.005 per recording down to $0.0015, and feature flags from $0.0001 per request down to $0.00001. The free tier is 1 million events, 5,000 session recordings, 1 million flag requests and a full year of data retention with no card required.

Where PostHog wins: price transparency and breadth in one product, plus a per-product spending cap so the bill cannot run away. Where it does not: it is built for product teams, its experimentation is flag-driven rather than visual, and a marketing team without engineering support will find it heavy.

Statsig

Strong feature flagging and experimentation with a generous free tier of 2 million events and 50,000 session replays. The ownership history needs stating plainly: OpenAI acquired Statsig in September 2025, and on 5 May 2026 the Statsig brand and customer base moved to Amplitude while the engineering team stayed at OpenAI. The product continues, but if organizational stability is the reason you are leaving AB Tasty, this is not the place to land.

Microsoft Clarity

Free, unmetered, unsampled heatmaps and session recordings. It cannot run an A/B test, so it is not an AB Tasty replacement, but it is frequently the right thing to add rather than buy. One caveat almost nobody mentions: Clarity keeps session recordings for 30 days. Labeled sessions and heatmap data last 9 months, and Microsoft's own documentation states expired data cannot be recovered. If you are relying on Clarity as the evidence layer under an experimentation program, star what matters or you will lose it.

VWO

Worth listing precisely because it is now the same company. If you are shortlisting AB Tasty against VWO in 2026, understand that you are negotiating with one counterparty on both lines. VWO's single-contract suite genuinely removes an integration tax that costs roughly $400 per month and real setup time to replace with point tools, which is a real reason people stay on suites. But the free Starter plan is closing and the public prices are gone.

Who will actually show you a price

The pattern is almost perfect and it is not really about generosity. Price transparency tracks whether the product is sold to a marketer with a company card or to a procurement department with a redline process. Everything quote-only in that table is sold the second way. That is not a criticism, it is a description of the buying process you are signing up for, and it is worth knowing before you spend three weeks on it.

Do you have enough traffic for any of this?

Before you compare anything, check whether experimentation is the right purchase at your volume. The arithmetic is unforgiving and no vendor will volunteer it.

Detecting a 10 percent relative lift on a page converting at 2 percent takes roughly 50,000 visitors per variation. On a two-way test that is 100,000 visitors before you have an answer you can trust.

If you are under 10,000 monthly visits, the honest recommendation is to skip this entire category. Not because the tools are bad, but because you cannot generate enough data to use them, and you will spend a year paying for a dashboard that never reaches a conclusion.

What the roundups get wrong about AB Tasty alternatives

How to choose in about five minutes

1. Do you have 10,000 monthly visits? If not, stop. Nothing in this list will change a decision at that volume.
2. Do you need a number before you can get approval? Then your shortlist is Convert Experiences, PostHog, GrowthBook and Statsig. Everything else requires a sales cycle before you know the budget.
3. Who ships the test? A marketer alone needs a visual editor, which means Convert or Kameleoon. An engineer in a release cycle is better served by GrowthBook, PostHog or Statsig, and will be cheaper.
4. Are you testing copy and layout, or pricing and checkout logic? The second needs server-side testing, which narrows you to Optimizely, Kameleoon, GrowthBook, PostHog or Statsig.
5. Was personalization the reason you were on AB Tasty? That is the piece with no cheap published-price equivalent. Kameleoon is the closest substitute, and it will still be a quoted contract.

Where Converto fits, and where it does not

Converto is not an AB Tasty replacement and we are not going to pretend otherwise. AB Tasty runs live experiments against real traffic and personalizes experiences per segment. We do not run experiments at all. If you need a split test, buy one of the tools above.

What Converto replaces is the step before the test. Every tool on this page assumes you already know what to test. They give you a visual editor and a statistics engine, and then you sit there deciding what the variant should say. That is the actual bottleneck in most programs, and it is why so many teams buy an experimentation platform and run four tests a year with it.

Paste a live URL into Converto and it reads the page as it is deployed, with nothing installed, and returns the audit plus ready-to-ship headline, CTA and copy variants. No snippet, no proof of concept, no twelve-month traffic history, no sales call. It works on the first paste, before any data exists, and it works on pages you do not own, which means you can audit a competitor's landing page the same way you audit your own. It is $19 a month and the price is on the pricing page.

If you are under 10,000 monthly visits, that is the whole program rather than a supplement to one, because you will not reach significance on a split test this year anyway. Above that, it is the thing that feeds the testing tool a queue of variants worth testing.

Still narrowing the field? The AB Tasty alternative page is the head-to-head against Converto specifically, VWO alternatives covers the other half of the merged company, Optimizely alternatives covers the enterprise end, Google Optimize alternatives covers the teams still migrating off the free option, and A/B testing tools is the broader category page. If pricing is the whole question, what AB Tasty actually costs goes deeper on the meter.