Website Copy Audit: Copy Audit and Copywriting Audit Tool for Any Landing Page
Run a website copy audit on your homepage, sales page or paid landing page before you pay a copywriter to critique it. Paste the URL, get every copy problem ranked by what it costs the page, then ship the rewritten headlines, subheads and button labels.
Why this tends to convert:
Suggestions are data-informed, not guarantees.
In short
A website copy audit is a review of the words on a page, looking for the specific reasons a qualified visitor reads and does not act: a headline that names a thing instead of a result, filler words, claims with no number behind them, sentences too long to skim and buttons that describe the click. Converto runs that copy audit on any live URL in minutes. Copy carries 28 percent of the score and button wording sits inside the 24 percent CTA dimension, every finding quotes what it measured on your page, and the report ends with rewritten headline, subhead and CTA variants built from your own words. It reads the page, not your customers, so it does not replace voice-of-customer research.
What you get
Website copy audit, built for founders and marketers
Findings that quote your page
The report names the headline length, the jargon words it found, the average sentence length and the exact button labels it flagged, so nobody has to guess what "tighten the copy" means.
Ranked by what the copy costs you
A missing headline outweighs a long meta description, and the list is sorted that way. Fix the first three items and you have done most of the work.
Rewrites, not just criticism
Each audit returns four headline variants, two subheads and replacement button labels written from the words already on the page. Ask for another set when none of them sounds like you.
The same yardstick every time
The checks are fixed rules, so a re-audit after you publish is a fair before and after, and a copywriter's draft can be scored on the same scale as the page it replaces.
How it works
From a pasted URL to shipped variants in four steps
Pick the page that asks for money
Start with the paid landing page, the sales page or the pricing page. Copy problems cost the most where the visitor is already close to buying.
Paste the live URL
Converto loads the page the way a visitor does. Nothing to install, no analytics access, no document to upload.
Read the copy findings
Each finding says what was measured, why it slows a reader down and what to write instead, with the impact on the 0 to 100 score.
Ship a variant and re-audit
Paste the headline and button variant that reads truest, publish, audit again, then watch your own conversion data over a full business cycle.
What a website copy audit checks
A copy audit has a narrow job. It is not asking whether the page ranks, or whether the design is pretty. It is asking whether a stranger who lands on the page understands what they get and wants to take the next step. Converto reads the rendered page and applies the same rules every time. These are the copy checks that run on every URL and the point at which each one becomes a finding.
| What gets read | When it becomes a finding | Why it costs you |
|---|---|---|
| The headline (H1) | No H1 at all, a headline over 14 words, or one under 3 words | Long headlines get skimmed like a paragraph; very short ones name a product instead of a result |
| Marketing jargon | Words such as leverage, seamless, robust, holistic, innovative, solutions, unlock, turnkey, scalable | They describe the product in the seller's language and push the real promise further down |
| Concrete specifics | 120 or more words of copy with not a single number in them | Claims with no time, amount or limit read as opinion |
| Sentence length | An average above 24 words per sentence | A page gets seconds of attention, and long sentences eat them |
| Amount of copy | Fewer than 120 words on the page | Not enough to say what it is, who it is for and why it is worth the click |
| Meta description | Missing, or outside roughly 60 to 160 characters | The search result and link preview get assembled from whatever the engine finds |
| Button wording | Labels like Submit, Learn more, Click here, Continue, Discover, or no label that starts with an action verb | The label describes the click, not what the visitor gets from it |
None of these is a matter of taste, and that is deliberate. A copywriter's critique is valuable because it brings judgment, but judgment is also why two critiques of the same page disagree. A fixed set of rules gives you the same answer twice, which is what you need when you want to know whether the new draft is actually better than the old one.
Copy audit tool vs hiring a copywriter for a copy audit
Copywriters sell copy audits as a service, and the good ones are worth what they charge. Here is how the two options compare for a business that has a page live and wants it to convert better.
| Freelance copy audit | Converto copy audit | |
|---|---|---|
| Price | One US copywriter publishes a live-page critique at $900 and a draft critique at $997. Others quote more or less | From $19 a month billed yearly, 25 audits a month |
| Turnaround | That same published offer promises delivery within 10 business days | Minutes per URL |
| What you get | Line-by-line edits, a point of view on positioning, often a call | A scored report, ranked findings and headline, subhead and CTA variants |
| Knows your customer | Can, if they interview them or read your reviews | No. It reads the page only |
| Repeatable after every change | Each round is billed again | Re-audit as often as your plan allows |
| Best for | A relaunch, a new offer, positioning you are unsure about | Finding and fixing the mechanical problems on pages already live |
For context on where freelance prices come from, the Editorial Freelancers Association's 2026 rate chart, built from a survey of more than 1,100 members, puts the median range for business and marketing ghostwriting at $87.50 to $125 an hour. Conversion specialists usually charge above general marketing writers. So a copy audit that takes a skilled writer eight to ten hours lands near the published $900 figure for a reason: it is real work. The question is only whether you need that work on this page, or whether the problems are the mechanical kind a tool finds in minutes. Our comparison of what a conversion copywriter costs next to a copy audit tool walks through when each one pays for itself.
Which pages to run a copy audit on first
Audit in order of money. The copy on a blog post with no offer matters less than the copy on a pricing page with 700 visitors who are all weighing a purchase.
1. Paid landing pages. Every visitor cost you a click, and the headline has to match the ad that brought them. If the page is for Google Ads, read the PPC landing page guide alongside the audit.
2. Sales pages and pricing pages. Readers here are close to a decision. Weak button wording and a vague headline cost the most on these pages, which is why the CTA optimization findings sit next to the copy findings in the report.
3. The homepage. It speaks to the widest mix of visitors, so its headline has the hardest job. If you want to test the headline on its own before touching the rest, the headline analyzer does exactly that.
4. Product and service pages. These are where "robust, innovative solutions" tends to hide, because they were written fastest.
Reading a copy audit report
On a report, the order matters more than the count. A missing or 19-word headline is almost always first, because it is the one line every visitor reads. Jargon usually comes next: pages built by a team tend to collect words like "seamless" and "robust" one edit at a time, and each one gets flagged by name. The specifics check is the one people push back on and the one that most often pays off. A pricing page that says "save hours every week" and a page that says "cuts invoice entry from 20 minutes to 3" are making the same promise, and only one of them is believable.
Then comes the rewrite. The variants are built from the words already on your page, so they keep your product names and your claims, just shorter and more concrete. Treat them as a first draft from a fast junior writer: often usable as is, sometimes a starting point, never a guarantee. For deeper rewrites of a whole page, the landing page copywriting feature generates longer sets.
What a copy audit will not tell you
A tool that reads the page cannot read your market. It will not tell you that your offer is aimed at the wrong buyer, that your price is off, or that customers describe the problem in words you have never used. It will not find the objection that only comes up on sales calls. And it cannot prove that a new headline lifted conversions, because only a controlled test on your own traffic does that.
That is the honest line between the two options. If the copy problem is mechanical, a tool finds it in minutes for the price of a lunch. If the problem is positioning, you need a person who talks to your customers, and a copy audit tool is a cheap way to make sure you are paying that person for positioning work rather than for pointing out a 19-word headline. For the full-page view beyond copy, run the conversion rate optimization audit, which scores layout, speed and AI-readability too.
How to audit your own website copy by hand
If you want to check a page before spending anything, these five questions cover most of what the audit looks for.
Does the headline say what the visitor gets, in under 12 words? Read it to someone who has never seen the product and ask them what it does.
Can you delete a word without losing meaning? Search the page for "solutions", "seamless" and "leverage" and replace each with the concrete thing it stands for.
Is there a number above the fold? A price, a time, a count or a limit.
Does every button say what happens next? "Start my audit" beats "Submit" every time.
Would the page make sense to someone who arrived from your ad? The words in the ad should appear in the headline.
Doing that by hand for one page takes twenty minutes. Doing it for every page every time someone edits one is where a subscription earns its keep.
Questions
Website copy audit questions
A website copy audit is a review of the words on your pages against the goal each page has, usually a signup, a demo request or a sale. It looks at the headline, body copy, specifics, jargon and button labels, and lists what to change. A copywriter does it by reading and judging; a copy audit tool does the mechanical part in minutes with fixed rules.
Freelance copy audits are priced per page or per site. One US copywriter publishes a live-page critique at $900 with delivery inside 10 business days, and prices vary widely with experience. A copy audit tool costs a subscription instead: Converto starts at $19 a month billed yearly for 25 audits, with rewritten copy included in each report.
A copywriting audit usually covers headline clarity, whether the copy speaks to one audience, the balance of features and outcomes, jargon, proof and specifics, and whether each call to action says what happens next. Human audits often add positioning and voice notes. Converto covers the measurable part and ranks each finding by its effect on the page score.
An automated copy audit of one URL takes a few minutes, so a ten-page site can be reviewed in an afternoon including reading the findings. A freelance copy audit takes longer because the writer reads, marks up and writes recommendations by hand; one published US offer promises delivery within 10 business days. The slower one goes deeper on positioning; the faster one can be repeated after every edit.
It is worth it on pages that carry paid traffic or ask for money, because a vague headline or a Submit button on those pages loses buyers you have already paid to attract. It is rarely worth it on pages with no offer. Start with a low-cost automated audit on your money pages, fix the top findings, then decide whether you still need a copywriter.
AI can audit the mechanical side of website copy well: headline length, filler words, missing specifics, long sentences and weak button labels, plus drafting replacement lines from your own words. It cannot interview customers, judge whether your positioning fits your market, or prove that a rewrite lifted conversions. Use it to clear the obvious problems quickly and cheaply.
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. No rebuild, no snippet, no sales call. Suggestions are data-informed, not guarantees.