UX Site Audit Tool for Landing Page and Website UX Audits
Paste a URL. Converto measures the things that make a page hard to use on the way to a sale: a headline that fills the phone screen, a button nobody reaches, a form that opens the wrong keyboard, a header full of exits. Every fix comes ranked by what it costs you.
Why this tends to convert:
Suggestions are data-informed, not guarantees.
In short
A UX site audit checks how easy a page is to use for the person it was built for, and where that person gets stuck before they act. Converto runs a conversion-focused UX audit on any live page from its URL with nothing to install: how the first screen holds up on a phone, where the first call to action sits, how many links and buttons compete for attention, how deep and how mobile-friendly the forms are, whether the heading structure can be skimmed, and how fast the server answers. Each finding names the measurement it came from and the fix. It does not replace usability testing with real people, and it audits one page at a time.
What you get
UX audit tool, built for founders and marketers
The phone screen first
A headline that needs four lines on a 390 px screen, a hero image over 300 KB with no smaller copy, or a missing viewport tag are each named, because most paid traffic lands on a phone and leaves before the button shows.
Friction you can count
Navigation past 12 links, more than 6 competing calls to action, a first call to action past 35 percent of the page and forms past 5 visible fields are all measured, not guessed.
Findings ranked by cost
Every finding carries a weight, so the list starts with the fix that costs you the most visitors, not with the one that is easiest to spot.
Copy fixes included
Where the friction is in the words, the report hands you rewritten headlines and button labels built from your own page, ready to paste.
How it works
From a pasted URL to shipped variants in four steps
Paste the URL of the page
A landing page, a home page, a pricing page, a product page or a checkout. No snippet, no login, no access to your analytics.
Read the UX findings, ranked
Layout and phone issues, calls to action, forms, structure and speed, each with the number behind it and the fix.
Fix the top three and ship
Most pages carry two or three findings that outweigh the rest. Ship those first.
Re-audit and compare
Run the same page again so the before and after are measured by the same rules, then watch conversions per visitor in your analytics.
What the UX audit checks on a live page
A classic UX audit is an expert walking a product against a set of usability heuristics, such as Jakob Nielsen’s ten, and writing up what breaks. That is valuable and slow. Converto takes the part of it that can be measured on a single page the same way every time, and runs it in minutes. The rules below are the ones the audit actually applies; each finding in your report names the number it came from.
| What gets measured | When it becomes a finding | Why it hurts usability |
|---|---|---|
| Headline length on a phone | More than 66 characters, about three lines at a typical phone headline size | The headline fills the first screen and pushes the button out of sight |
| First image weight | Over 300 KB with no smaller size offered through srcset | On a mobile connection the first screen waits for it |
| Viewport tag | Missing | The phone renders a desktop layout zoomed out, unreadable without pinching |
| Where the first call to action sits | More than 35 percent of the way down the page | A visitor who is ready has to hunt for the next step |
| Competing calls to action | More than 6 | When every option looks equally important, people pick none |
| Navigation links | More than 12 in the header and navigation | Every link is a way off the page before the visitor has acted |
| Form depth and keyboards | More than 5 visible fields (a heavier finding past 8), or email and phone fields that open the letter keyboard | Forms are where mobile visitors give up first |
| Phone number placement | A number that appears only in the footer | A visitor who wants to call has to scroll to the bottom to find it |
| Heading structure | More than one H1, or no H2 on a page longer than 250 words | A page that cannot be skimmed does not get read |
| Image alt text | More than half the images without it | Screen readers get nothing from those images |
| Button wording | Generic labels such as Submit or Learn more, or no button that starts with a verb | Nothing tells the visitor what happens when they click |
| Server response | Time to first byte over 800 ms, or the document taking over 2.5 seconds | Waiting is the first usability problem every visitor meets |
The checks are weighted by what kind of page it is. On a page the audit reads as a checkout, calls to action carry 32 percent of the score and layout 28, because friction near the payment step costs the most. On a general landing page, copy leads at 28, then calls to action (24), layout (20), speed (16) and AI-readability (12).
How much does a UX audit cost?
From an agency or a specialist, usually thousands of dollars. One US design studio’s 2026 pricing guide puts a focused flow audit, such as onboarding or checkout, at $3,000 to $6,000 over one to two weeks, a full product audit with heuristic review, session analysis and user testing at $8,000 to $18,000 over two to four weeks, and an enterprise audit at $18,000 to $25,000 and up. Those are one studio’s asking prices, not a measured market average.
A self-serve audit costs a subscription instead. Converto starts at $29 a month billed yearly for 25 audits, each with rewritten copy, and you can see every plan on the pricing page. The honest comparison is not price against price, because a studio does work a tool cannot (see below). It is whether you need that work yet. If the measurable problems are still on the page, paying a studio to find them first is the expensive way to learn them.
How long does a UX audit take?
A manual UX audit takes one to two weeks for a single flow and two to four weeks for a whole product, longer when it includes usability testing with recruited users. An automated audit of one live page takes a few minutes. The useful pattern for most teams is both, in order: run the automated audit on the pages that carry paid traffic, ship the obvious fixes this week, and spend the studio budget on the questions that only real users can answer.
UX audit tools compared
“UX audit tool” covers four different kinds of product. They answer different questions, and most teams that take UX seriously use more than one.
| Type | Examples | What it tells you | What it needs | Best for |
|---|---|---|---|---|
| Behavior analytics | Hotjar, Microsoft Clarity, Fullstory | Where people click, scroll, rage-click and drop off, through heatmaps and session recordings | A tracking script and enough traffic to see a pattern | Finding where real visitors struggle on pages with steady traffic |
| User testing | UserTesting, Maze | Why people struggle, in their own words, on tasks you set | Recruited participants and someone to design the tasks | New flows, redesigns, and questions analytics cannot answer |
| Manual review workspace | Capian | A structured place for a designer to capture, annotate and prioritize findings | An expert doing the review | Agencies and in-house designers running heuristic audits |
| Automated page audit | Converto | Measurable friction on one page: phone screen, calls to action, forms, navigation, structure, speed, with fixes and rewritten copy | A live URL. Nothing installed | Pages that need fixes named today, including low-traffic pages analytics cannot read yet |
Microsoft Clarity is free and good, and if you do not run it yet, add it. It will show you where people stop. An audit tells you what on the page is likely making them stop, which is the half of the problem a recording leaves to you. For the analytics side of this choice, our comparison of Hotjar alternatives goes through the trade-offs tool by tool.
What an automated UX audit will not tell you
It does not watch real people. It cannot tell you that your pricing page confuses buyers because of how your plans are named, that a step in your app makes no sense to a first-time user, or that visitors misread an icon. Those come from usability testing and session recordings. It audits one page at a time, so it does not follow a visitor across a multi-step flow. It reads the HTML your server sends, so content injected by scripts after load is not counted. And while it flags missing alt text, a missing language tag and missing landmarks, it is not a WCAG accessibility audit; if you need accessibility compliance, use a dedicated accessibility checker and an expert review.
What it does well is the large set of problems that do not need a user to find them, which on most landing pages is where the cheapest wins sit. Run it before a redesign, too: the website redesign cost guide shows how much it costs to rebuild a site whose real problems were three measurable fixes.
Who runs a UX site audit with Converto
Founders and marketers with paid traffic on a page that converts worse than it should, who want the friction named this week rather than after a month of recordings. Agencies auditing a prospect’s page before a pitch, or every client page on a schedule, see agency landing page audits. Teams whose traffic is mostly mobile, for whom the mobile landing page optimization page covers the first screen in more depth. And anyone who has been quoted for a UX audit and wants to know which of the findings they could have fixed already. For the full conversion picture beyond usability, including copy and message match, see the landing page audit.
Questions
UX audit tool questions
It depends on the question. Behavior analytics such as Hotjar or Microsoft Clarity show where real visitors struggle, but need a script and traffic. User testing platforms such as UserTesting show why, but need recruited participants. Converto audits any live page from its URL and names the measurable friction, with fixes, in minutes. Many teams use an audit and analytics together.
From an agency or specialist, usually $3,000 to $6,000 for a focused flow and $8,000 to $18,000 for a full product audit with user testing, by one 2026 studio guide. Those are asking prices. A self-serve automated audit costs a subscription: Converto starts at $29 a month billed yearly for 25 audits.
Partly. Anything measurable on the page can be automated: the phone layout, where the first call to action sits, form depth and keyboards, navigation, heading structure, alt text and speed. What cannot be automated is how real people understand the page, which needs usability testing or session recordings. An automated audit is the fast first pass, not the whole job.
A manual audit usually includes a heuristic review, analytics and session review, and sometimes usability testing, written up as findings ranked by severity. Converto's audit covers the measurable layer on one page: phone screen, calls to action, forms, navigation, structure, speed and AI-readability, each finding with the measurement behind it, plus rewritten headline and button copy.
They overlap. A UX audit asks whether the page is easy to use; a CRO audit asks whether it turns visitors into customers, which adds copy, offer and message match to the usability questions. Converto's audit is conversion-focused, so it covers the usability checks above plus the copy and call-to-action checks of a CRO audit.
No. Converto reads the public URL, so there is no script, no plugin and no access to your analytics. That also means it works on a page that has had no traffic yet, which behavior analytics tools cannot read. Pages behind a login cannot be audited.
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. No rebuild, no snippet, no sales call. Suggestions are data-informed, not guarantees.