Microsoft Clarity Alternative: Get the Fix, Not Just the Heatmap
Clarity is free and genuinely good at showing you where people drop off. It will not tell you what to write instead. Converto audits your live page and generates the fix.
Why this tends to convert:
Data-informed, not guarantees
Where each one fits
Microsoft Clarity is genuinely good and genuinely free, and that is not a setup for a catch. It gives you heatmaps, session recordings, and unlimited traffic at no cost, and if you want to watch how people behave on your site, it is hard to argue with. Its limits are about scope rather than quality. Clarity observes: it has no experiment engine, no traffic splitter, and no variant editor, its heatmaps cap at 100,000 page views each, and it needs a script on your site collecting data before it shows you anything. Most importantly, it shows you that people stop scrolling at your pricing table, but it will not tell you what to write instead. Converto covers the other half. Paste a live URL and it audits the copy, layout, CTAs, speed, and AI-readability, explains what is costing you conversions, and generates ready-to-ship variants, with nothing to install and no waiting for traffic to accumulate. Plenty of teams run both: Clarity to see the behavior, Converto to fix the page. Suggestions are data-informed, not guarantees.
Side by side
Converto vs Microsoft Clarity
| Capability | Converto | Microsoft Clarity |
|---|---|---|
| Free | From $19/mo | |
| Heatmaps and session recordings | ||
| Needs a script installed and traffic collected | Optional | |
| Works on the first paste, no data to gather | ||
| Tells you what is wrong with the page | You interpret | |
| Generates ready-to-ship copy and CTA variants | ||
| Suggestions framed as data-informed, not guaranteed | Raw behavior data |
Comparison reflects general product positioning and is provided in good faith. Verify current capabilities with each vendor.
Questions
Microsoft Clarity alternative questions
Does Microsoft Clarity have A/B testing?
No. Microsoft Clarity has no experiment engine, no traffic splitter, no statistical readout, and no visual editor for building variants. It is a behavior analytics tool for heatmaps and session recordings. To test changes you find in Clarity, you need a separate tool such as VWO, Optimizely, Convert, or an open-source option like GrowthBook.
Is Microsoft Clarity really free?
Yes. Clarity is free with no paid tier, no session cap, and no credit card, which is unusual in this category. Microsoft funds it as part of its advertising and analytics ecosystem. The practical limits are functional rather than financial: heatmaps cap at 100,000 page views each, heatmap data is retained about 9 months, and there is no testing or surveys.
What are the limitations of Microsoft Clarity?
Clarity does not do A/B testing, surveys, or revenue attribution, its heatmaps are limited to 100,000 page views each, and it cannot screenshot dynamic sections like hover menus. The deeper limit is that it is diagnostic only: it shows you where users drop off but does not tell you what to change or write the replacement.
What is the best Microsoft Clarity alternative?
If you want more behavior depth, Hotjar adds surveys and longer retention, and PostHog bundles replays with product analytics. If what you actually need is the fix rather than more observation, Converto audits your live page and generates the copy and CTA variants to ship, from $19/mo with nothing to install.
Microsoft Clarity vs Hotjar: which is better?
Clarity wins on price, since it is free with unlimited sessions, and it covers heatmaps and recordings well. Hotjar adds surveys, feedback widgets, funnels, and longer data retention on paid plans from roughly $49/mo. For pure heatmaps on a budget, Clarity is the rational default. For qualitative research, Hotjar is deeper.
Other comparisons
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. Self-serve pricing, no snippet, no sales call. Suggestions are data-informed, not guarantees. Decide for yourself.