Conversion Rate Optimization Audit: CRO Audit Tool and Ranked Report for Any Page
Run a conversion rate optimization audit on your homepage, pricing page, product pages and paid landing pages without booking an agency or installing a snippet. Paste a URL, get a scored CRO audit report with every finding tied to the measurement behind it, then ship the rewritten copy.
Why this tends to convert:
Suggestions are data-informed, not guarantees.
In short
A conversion rate optimization audit is a structured review of the pages that ask visitors to buy or sign up, looking for the specific things that stop them. Converto runs that audit on any live URL in minutes: it scores copy (28 percent of the score), calls to action (24), layout (20), page speed (16) and AI-readability (12), ranks every finding by how much it costs the page, and writes replacement headlines and CTAs. Every deduction names the measurement it came from. It audits what is on the page, so it does not replace customer research or A/B testing, and it does not promise a specific lift.
What you get
CRO audit, built for founders and marketers
An audit report, not a vague score
Each finding says what was measured on your page, why it matters and what to change, so the report can go straight into a ticket.
Ranked by what it costs you
Findings are sorted by impact, weighted by how much each dimension counts, so the first item on the list is the one worth fixing first.
Every page that asks for money
Audit the homepage, pricing page, product pages, demo request page and each paid landing page separately. Starter includes 25 audits a month.
Before and after, on the same yardstick
Re-audit after you ship. Plus adds before and after audit reports, so you can show the change moved the score and then check it moved revenue.
How it works
From a pasted URL to shipped variants in four steps
List the pages that ask for the sale
Start with the pages closest to revenue: pricing, product, checkout entry and the landing pages you pay to send traffic to.
Paste each live URL
Converto loads the page as a visitor would, with nothing to install and no access to your analytics required.
Read the ranked findings
Each page gets a 0 to 100 score, a breakdown across five dimensions and a findings list sorted by impact.
Ship the fixes and re-audit
Use the rewritten headline and CTA variants, publish, then audit again and watch your own conversion data over a full business cycle.
What a conversion rate optimization audit checks
A CRO audit has one job: find what stops a qualified visitor from taking the action the page exists for. Converto reads the rendered page and checks it against a fixed set of rules, so two audits of the same page give the same answer and a re-audit after a change is a fair comparison. These are some of the checks that run on every URL, with the thresholds that trigger them.
| Dimension (weight) | What gets measured | When it becomes a finding |
|---|---|---|
| Copy (28%) | The H1, its length, marketing jargon, concrete specifics | No H1, a headline over 14 words, filler words like the ones buyers skim past, or 120+ words with not a single number in them |
| CTA (24%) | Buttons and action links, where the first one sits, their wording, form length | No call to action, the first one more than 35 percent of the way down, labels that describe the click instead of the result, more than six competing actions, a form over five fields |
| Layout (20%) | Heading structure, viewport, image alt text, text to markup ratio | More than one H1, a long page with no H2s, no viewport tag, most images without alt text |
| Speed (16%) | Server response, document download, HTML weight, scripts, stylesheets, redirects | Time to first byte over 800 ms, a document over 2.5 seconds or 500 KB, more than 15 script tags, more than one redirect |
| AI-readability (12%) | Title, JSON-LD, server-rendered text, landmarks, language | No title, no structured data, under 600 characters of text in the HTML itself |
The weights decide the order of the report. A missing call to action costs more than a missing language attribute, and the list shows it that way, which is the difference between an audit and a checklist. A checklist gives you forty items of equal size. An audit tells you which three to do this week.
How much does a CRO audit cost?
A one-off CRO audit from an agency or consultant is usually quoted in the low thousands of dollars. Convert, the A/B testing vendor, collected published figures on its blog: a one-time conversion audit at $2,500 to $4,000 from practitioner answers gathered in 2016, and about $4,500 quoted by one consultant for an in-depth audit. Treat those as asking prices, not a benchmark, since no neutral body tracks them. Ongoing agency retainers run far higher.
An automated audit costs a subscription. Converto starts at $19 a month billed yearly for 25 audits, $39 for 150 and $99 for 600 across multiple sites and clients. The two are not the same product, and it would be misleading to pretend otherwise. What an agency charges for is mostly judgment and research: customer interviews, analytics digging, session recordings and a test plan. What the software gives you is speed and repeatability on the part of the audit that reads the page. Most teams should take the cheap part first, then decide whether they still need the expensive part. Our breakdown of when to hire a CRO agency and when a tool is enough sets out the traffic thresholds.
Which pages to audit first
Audit in order of money, not traffic. A blog post with 20,000 visits and no offer on it is a poor first candidate. The pricing page with 900 visits is a good one, because everyone on it is already weighing a purchase.
1. Pages you pay to send people to. Every click on a paid landing page has a price, so a leak there wastes budget as well as buyers. If you run Google Ads, the PPC landing page guide covers what else to check.
2. Pricing and plan pages. Visitors here have intent. Findings about competing calls to action and weak button wording tend to matter most on these pages.
3. Product and category pages. For a store, this is where most buying decisions happen. The ecommerce product page page goes deeper on what to look for.
4. The homepage. It gets the most mixed traffic, so it is the hardest page to optimize for one action, but it is also where brand searchers land.
5. Demo request and signup forms. Form length findings are usually the fastest fixes on the whole site.
CRO audit vs landing page audit
The mechanics are the same and the scope is different. A landing page audit looks at one page built for one campaign. A conversion rate optimization audit covers every page on the path to a sale, so the value comes from comparing them: the pricing page scoring 48 while the homepage scores 81 tells you where the leak is before you have opened a single analytics report. Agencies who run site-wide audits for clients use the same pattern, which is why the agency audit workflow is built around running many URLs a month.
What this audit will not tell you
An audit that reads the page cannot see the visitor, and that limits what it can honestly claim. It will not tell you your price is wrong, your offer is weak for your market, or your traffic is the wrong audience. It cannot tell you why someone abandoned at step three of a checkout it never saw. It cannot prove a change caused a lift, because only a controlled test on your own traffic does that, and it will not hand you a predicted conversion rate, because any tool that does is guessing.
So pair it with evidence of behavior. Microsoft Clarity is free and shows where sessions stall, and your analytics shows which pages leak the most revenue. Use those to choose the pages, use the audit to find what is wrong on them, and use your conversion data over a full business cycle to decide whether the fix worked.
A CRO audit checklist you can run by hand
If you want to sanity-check a page before paying for anything, these are the questions the audit asks, in the order they tend to pay off.
Can a stranger say what you sell and who it is for within five seconds of landing? If not, fix the headline before touching anything else.
Is there one obvious next step above the fold? One primary button, worded as the result the visitor gets.
Does the page ask for more than it needs? Count the form fields and cut every one you could collect after the first conversion.
Is there a number anywhere? A price, a time, a limit or a count. Pages with none read as claims.
Does the page answer before it loads? A server response over 800 ms is dead time a visitor from a paid click sits through.
Running that list by hand across ten pages is an afternoon. Running it on every page, every time something ships, is the part software is for.
Questions
CRO audit questions
A CRO audit reviews the pages that ask visitors to act and ranks what is blocking them. It covers headline and copy clarity, calls to action, form length, layout and hierarchy, mobile rendering and page speed. Agency audits usually add analytics review, session recordings and customer research. Converto covers the on-page part across five scored dimensions and ranks every finding by impact.
A one-off audit from an agency or consultant is commonly quoted between about $2,500 and $4,500, based on published asking prices rather than a neutral benchmark. Ongoing CRO retainers cost much more. An automated conversion rate optimization audit costs a subscription instead: Converto starts at $19 a month billed yearly for 25 audits.
An automated audit of one URL takes minutes, so a ten-page site can be covered in an afternoon including reading the findings. An agency-led audit typically takes two to six weeks, because it includes analytics review, recordings and research before the recommendations are written. The second is deeper; the first is faster and repeatable after every change.
It is worth it when the pages you audit carry real revenue or paid traffic, because a single fixed leak on a pricing or landing page pays for the audit many times over. It is less useful on pages with no offer. Start with a low-cost automated audit on your money pages, ship the top fixes, then decide whether a paid engagement is still needed.
AI can do the part of a CRO audit that reads the page: spotting a vague headline, competing calls to action, a long form or a slow server, and writing replacement copy. It cannot interview your customers, judge your pricing against your market, or prove a change caused a lift. Use an AI CRO audit tool for speed, and your own conversion data for proof.
An SEO audit asks whether search engines can find, crawl and rank a page. A CRO audit asks whether the people who arrive take the action the page is for. Some checks overlap, such as speed, titles and structured data, but the output is different: rankings on one side, signups and sales on the other. Converto audits for conversion, not rankings.
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. No rebuild, no snippet, no sales call. Suggestions are data-informed, not guarantees.