Fullstory Alternative: Audit a Live Page and Get the Rewrite, Self-Serve From $19/mo
Fullstory records every session and publishes no price at any tier. Converto is the self-serve alternative: paste a live URL, get the audit and ready-to-ship variants from $19/mo.
Why this tends to convert:
Data-informed, not guarantees
Where each one fits
Fullstory is a serious enterprise product for digital experience intelligence: session replay, heatmaps, product analytics, and frustration signals like rage clicks and dead clicks, all stitched together so large teams can see exactly how users move through a product. It is genuinely good at that, and it is priced accordingly, which is to say it is not priced publicly at all. Verified on 3 September 2026, Fullstory shows no number on any of its four product lines or its three Analytics plans, and its pricing page carries no Offer or price data in its structured markup either. It keeps a free tier that is generous on allowance, 30,000 sessions a month with 12 months of retention and up to 10 users, but its own FAQ states that free-plan users grant Fullstory ownership rights over the anonymized data collected, with paid plans restoring full customer ownership. Among the paid tiers, data export starts on Advanced rather than the entry plan, and SAML single sign-on and role-based access control sit on Enterprise alone. Fullstory also needs a script on your site and enough captured sessions before it shows you anything, and like every replay tool it shows you the behavior but leaves you to design and write the fix. Converto is a different shape and a different price. Paste a live URL and it audits the copy, layout, CTAs, page speed, and AI-readability right away, names the leaks, and generates the ready-to-ship variants for you, with nothing to install and no contract. Many teams run both: Fullstory to watch behavior at scale, Converto to get an immediate, actionable rewrite. Suggestions are data-informed, not guarantees.
Side by side
Converto vs Fullstory
| Capability | Converto | Fullstory |
|---|---|---|
| Self-serve, no sales call | ||
| Priced for one person | From $19/mo | Quote only, no published price |
| Audits a live URL instantly | After snippet plus sessions | |
| Generates ready-to-ship variants | ||
| Nothing to install (no snippet) | ||
| You keep full data ownership on the free tier | ||
| Session replay and product analytics at scale | ||
| Free plan with 30,000 sessions a month | ||
| Suggestions framed as data-informed, not guaranteed | Raw behavior data |
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Comparison reflects general product positioning and is provided in good faith. Verify current capabilities with each vendor.
Fullstory alternative: the short version
Direct answer: Fullstory is an enterprise behavioral data platform that records every session and stitches replay, heatmaps and product analytics together. It publishes no price at any tier, and its free plan carries a clause most buyers never read. Converto is a different shape entirely: paste a live URL and it audits the copy, layout, CTAs, page speed and AI-readability, then writes the variants for you, self-serve from $19/mo with nothing to install. One shows you what visitors did. The other tells you what to change. Figures below were read at fullstory.com on September 3, 2026.
What Fullstory actually costs
Nothing on Fullstory's plans page is a number. All four product lines, Analytics, Workforce, Anywhere and Activation, end at "Request pricing and demo", and the three Analytics plans (Business, Advanced, Enterprise) carry no rate either. We checked the page's structured data too, since vendors sometimes leave withdrawn plans declared in JSON-LD after pulling them from the visible cards. Fullstory's page has no Offer blocks and no price properties at all.
Figures circulate online, including an Advanced plan near $199 a month and annual contracts from roughly $10,000 upward. We could not trace any of them to a Fullstory source, so we are not going to state them as fact. Get a written quote.
| Converto | Fullstory | |
|---|---|---|
| Published price | $19/mo, on the page | None at any tier |
| How you buy | Self-serve, card | Sales call, annual quote |
| Free tier | Trial the audit | 30,000 sessions/mo, 12 months retention, 10 users |
| Time to first insight | Immediate, paste a URL | After snippet install plus captured sessions |
| Data export | Included | Starts on the Advanced plan |
| SAML single sign-on | Not applicable | Enterprise only |
The free plan's data-ownership clause
FullstoryFree is genuinely generous on allowance: 30,000 sessions a month, 12 months of both replay and analytics retention, up to 10 users, no credit card. On terms it is the most expensive free tier in the category. Fullstory's own FAQ states that "by using FullstoryFree, you grant Fullstory ownership rights to the anonymized non-PII collected data", and draws the line plainly: on FullstoryFree, Fullstory owns anonymized data rights; on paid plans, customers maintain full data ownership. The permitted uses it lists include AI model training and sharing with business partners.
Credit where it is due, Fullstory discloses this on a marketing page rather than burying it in a terms document, and the scope is anonymized non-PII data only. But if your company has a privacy review or a data processing agreement with its own customers, that clause is a decision point, not a footnote. Our full Fullstory pricing breakdown works through it in detail.
What separates Fullstory's three paid plans
Fullstory publishes a 62-row feature table and says above it that the list is incomplete. Of those 62 rows, 47 are identical across Business, Advanced and Enterprise. The differences that matter to a buyer are narrow but sharp: Data Export starts at Advanced, so the entry paid plan captures behavior you have no supported way to take with you, and SAML single sign-on and role-based access control sit on Enterprise alone, which is the most restrictive access-control placement of any tool we track. Heap includes SSO on its free plan. Mobile analytics is an add-on on all three tiers.
Where Fullstory is the right choice
Fullcapture is a real advantage. Fullstory captures and structures behavior server-side without you tagging events in advance, so you can answer a question this month using data from last autumn that nobody thought to instrument. Co-browsing has few equivalents at any price, and the privacy engineering, with personal data excluded and masked before it leaves the device, is ahead of the category norm. A large product and engineering organization that wants replay, analytics, journeys and retention under one contract is buying something coherent.
What no replay tool does, Fullstory included, is tell you what to change. It shows you that visitors hesitate on a pricing page and leaves you to work out whether the problem is the headline, the plan names, the CTA or the proof above the fold.
Where Converto fits instead
Converto audits the live page and returns the diagnosis and the fix together: scored findings on copy, layout, CTAs, page speed and AI-readability, plus rewritten variants ready to ship. Nothing to install, no snippet, no traffic minimum, so it works on a page that went live an hour ago and on a page nobody has visited yet. It is $19/mo and self-serve, and the suggestions are data-informed rather than guaranteed.
Most teams do not choose between these. They run a replay tool to understand behavior over months and Converto to turn one underperforming page into a shipped change today. If you are comparing the wider field, the full Fullstory alternatives roundup ranks the options by job, and the session replay tools comparison covers the whole category including the free options.
Last updated September 2026
Questions
Fullstory alternative questions
It depends on the job. For session replay and heatmaps, Microsoft Clarity is free, unmetered and genuinely good, with Hotjar the pick if you also want surveys beside the recordings. For autocapture product analytics, Heap or PostHog. For turning page problems into an actionable fix rather than watching behavior, Converto audits your live URL and generates ready-to-ship copy, CTA and layout variants, with nothing to install and pricing from $19/mo.
Fullstory publishes no price at any tier. Verified on 3 September 2026, all four product lines and all three Analytics plans end at a request-a-demo button, and the pricing page carries no Offer or price data in its structured markup. It keeps a permanent free plan with 30,000 sessions a month, 12 months of retention and up to 10 users. Figures circulating online, including an Advanced plan near $199 a month, could not be traced to a Fullstory source. Converto is $19/mo, self-serve, on the page.
It depends on your contracts. Fullstory's free-plan FAQ states that using FullstoryFree grants Fullstory ownership rights to the anonymized non-PII data collected, with permitted uses including AI model training and sharing with business partners. Paid plans restore full customer ownership, and end-user personal information stays inside Fullstory's sub-processors. If you have a privacy review or a data processing agreement with your own customers, read that clause before installing the snippet.
No. Converto is not a session-replay or analytics tool and does not track your visitors. It audits the copy, layout, CTAs, speed and AI-readability of the live page you paste, then generates variants to fix the leaks. Pair it with a replay tool if you also want to watch behavior over time.
Use Fullstory when you want enterprise-grade session replay and product analytics across a whole app and can carry an annual quoted contract. Use Converto when you want to know what is wrong with a specific page and get the rewrite to ship today, for $19/mo with nothing to install. One observes behavior at scale, the other prescribes the fix, so plenty of teams run both rather than choosing.
Other comparisons
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. Self-serve pricing, no snippet, no sales call. Suggestions are data-informed, not guarantees. Decide for yourself.