AB Tasty Alternative: Audit and Fix a Live Page Without a Proof of Concept

Short answer: AB Tasty is an enterprise experimentation and personalization platform that runs live A/B tests against your traffic once its tag is deployed, and Converto is a page audit tool that reads a live URL with nothing installed and returns the fixes plus ready-to-ship copy variants. They solve adjacent problems. AB Tasty tells you which of two versions won. Converto tells you what the second version should say. AB Tasty publishes no price and has no free trial. Converto is $19 a month and the price is on the pricing page.

Why people look for an AB Tasty alternative

Three reasons come up repeatedly, and they call for different answers.

The first is the quote. AB Tasty does not publish a price at any tier. Its pricing page carries a ten-question pricing FAQ, opens with "How much does AB Tasty cost?", and answers without a number. The page says, word for word: "No fixed plans. Just a custom proposal built around your goals and scope." For a team that needs a figure to get budget approval, that is a process problem before it is a product problem.

The second is the January 2026 merger. AB Tasty and VWO announced on 20 January 2026 that they were combining under Everstone Capital. Nothing was announced about sunsetting either product, and VWO's newsroom explicitly says the combined platform "will continue to support all existing VWO and AB Tasty customers without disruption." But if your shortlist was AB Tasty against VWO, you now have one commercial counterparty on both lines.

The third is volume. AB Tasty is built for sites with enough traffic to reach statistical significance. Plenty of teams evaluate it, get partway through the process, and realize the arithmetic does not work at their size. That is the case where a different category of tool is the right answer, and it is the case Converto was built for.

How AB Tasty prices, and why it matters more than the number

AB Tasty's FAQ describes the meter directly: "Pricing is generally based on your average traffic over the past 12 months or on monthly active users (MAUs)", using "traffic bands and MAU (Monthly Active Users) levels, typically calculated using historical averages."

That is a backward-looking meter, and it is unusual. PostHog bills per event as you use it. Convert Experiences bills per tested user in the month you test them. Kameleoon lets you choose whether to be metered on unique users or on the smaller set actually enrolled in a campaign. All of those are forward meters: use less, pay less.

AB Tasty's band is a function of what your site did over the previous twelve months. Two consequences follow. A seasonal peak or one unusual month sits inside that trailing average and can lift you into a higher band than your steady-state traffic justifies. And you cannot bring the number down by testing on fewer pages, because the meter is measuring your site rather than your program. If your traffic is growing quickly or spikes seasonally, ask which twelve months the quote was built from before you sign.

Third-party procurement marketplaces report AB Tasty contracts between roughly $15,000 and $150,000 a year depending on volume. We label that as reported, because it does not come from AB Tasty and we could not confirm it at a primary source.

Does AB Tasty have a free trial?

No. AB Tasty's FAQ states it outright: "AB Tasty does not offer a free trial. Instead, it provides a free 'proof of concept', usually lasting 1 to 2 weeks."

Those are different things. A trial is something you start alone with a card and an afternoon. A proof of concept is a scheduled engagement: a sales contact, AB Tasty's tag deployed on your production site, and someone on your side available across a fixed one-to-two week window. Evaluating AB Tasty therefore costs a production release and engineering time before you have seen a price.

Converto works the other way round. Paste a URL, get the audit. Nothing is installed, nothing is scheduled, and you can run it against a page before you have decided anything, including a page you do not own.

AB Tasty vs Converto, honestly

Where AB Tasty genuinely wins: it is a mature enterprise platform with a strong visual editor, server-side capability, feature flags, and a personalization engine that segments live traffic in real time. If you have the traffic and the budget, it does things we do not attempt. Nothing on this page suggests a page audit replaces an experimentation program at scale.

What the merger with VWO actually changed

On 20 January 2026, VWO and AB Tasty announced they were combining, backed by Everstone Capital. VWO's newsroom reports the combined company at more than $100 million in annual recurring revenue and over 4,000 customers, with "nearly 90% of revenue coming from the U.S. and European markets", and notes that Everstone "has backed VWO since 2021 and remains the largest institutional shareholder". Sparsh Gupta, VWO's co-founder, is chief executive.

The honest read is narrower than most commentary. No product sunset was announced and no repricing was announced. What changed is that a common two-vendor shortlist became a one-vendor shortlist. Separately, VWO removed its public prices and its free Starter plan is closing, so the most price-transparent option in the enterprise tier is no longer transparent.

Put that beside Google's own Optimize sunset page, which named the integration partners it was working with verbatim as "AB Tasty, Optimizely, VWO", and the pattern is stark: two of Google's three named successors are now one company, and none of the three will show a self-serve buyer a price.

Do you have enough traffic to justify either tool?

Worth checking before you compare anything. Detecting a 10 percent relative lift on a page converting at 2 percent takes roughly 50,000 visitors per variation, so about 100,000 visitors for a two-way test.

Below 10,000 monthly visits the honest recommendation is to skip the category. Not because the tools are bad, but because you cannot produce enough data to use them.

What to use instead, depending on the reason

If the blocker was the price, Convert Experiences is the closest like-for-like with a published ladder: $399/mo billed monthly or $299/mo annually on Growth, metering only visitors actually enrolled in a test, with an overage rate you can switch off entirely. If it was the personalization engine you valued, Kameleoon is the nearest substitute outside the merged company, though it also quotes rather than publishes. If an engineer will own experimentation, GrowthBook is free and warehouse-native and PostHog publishes a full per-unit rate card. If you just need evidence about how people use the page, Microsoft Clarity is free and unmetered, though its session recordings are kept for only 30 days.

The full comparison with August 2026 prices for each is on the AB Tasty alternatives roundup, and what AB Tasty actually costs goes deeper on the traffic meter. For the other half of the merged company see VWO alternatives, for the enterprise end see Optimizely alternatives, and A/B testing tools covers the category as a whole.

Where Converto fits

Converto is the step before the test. Every experimentation platform assumes you already know what to try, hands you a visual editor and a statistics engine, and leaves you deciding what the variant should say. That decision is the real bottleneck, and it is why plenty of teams buy a testing platform and run four tests a year on it.

Paste a live URL and Converto reads the page as deployed, scores the headline, the layout, the CTA and the offer, and returns ready-to-ship variants you can put straight into whichever testing tool you own. If you have the traffic for AB Tasty, run both: we generate the queue, the platform settles which one wins. If you do not, Converto is the whole program, because a page fixed on evidence beats a test you can never finish.