AB Tasty Alternative: Audit and Fix a Live Page, Self-Serve From $19/mo
AB Tasty is combining with VWO and is still an enterprise, snippet-based purchase. Converto is the self-serve alternative: paste a live URL, get the audit and ready-to-ship variants from $19/mo.
Why this tends to convert:
Data-informed, not guarantees
Where each one fits
AB Tasty is a well-regarded experimentation and personalization platform used by large brands for A/B testing, feature flagging, and audience targeting, and in January 2026 it got substantially bigger. On January 20, 2026, AB Tasty and VWO announced an agreement to combine, backed by Everstone Capital, forming a company with more than $100 million in annual revenue and over 4,000 customers, with VWO co-founder Sparsh Gupta as CEO. Neither product has been announced as sunset, and no pricing change has been announced, so nothing has formally changed for existing accounts. Still, AB Tasty was already an enterprise purchase: it is sold on sales-quoted annual contracts that industry trackers put in the tens of thousands of dollars per year, it needs a JS snippet before it returns anything, and it runs your experiments but leaves you to design the variations. Converto is deliberately a different shape and a different price. Paste a live URL and it audits copy, layout, CTAs, speed, and AI-readability, then generates the variants for you, self-serve from $19/mo, nothing to install, no sales call. Suggestions are data-informed, not guarantees.
Side by side
Converto vs AB Tasty
| Capability | Converto | AB Tasty |
|---|---|---|
| Self-serve, no sales call | ||
| Priced for one person | From $19/mo | Sales-quoted annual |
| Needs a JS snippet to get value | Optional | |
| Generates the variations for you | ||
| Audits an existing live URL | After snippet | |
| Enterprise experimentation and personalization | ||
| Suggestions framed as data-informed, not guaranteed | Marketing-led |
Comparison reflects general product positioning and is provided in good faith. Verify current capabilities with each vendor.
Questions
AB Tasty alternative questions
Did AB Tasty get acquired?
AB Tasty was not acquired outright. On January 20, 2026, AB Tasty and VWO announced an agreement to combine, backed by Everstone Capital, into a business with over $100 million in annual revenue and more than 4,000 customers. VWO co-founder Sparsh Gupta became CEO, with AB Tasty co-founders Remi Aubert and Alix de Sagazan taking chief customer and chief revenue roles.
What does the AB Tasty and VWO merger mean for customers?
As of July 2026, neither company has announced a product sunset, a forced migration, or a pricing change, so existing accounts continue as they were. Mergers of this size do commonly lead teams to review roadmaps and renewal terms. If you are re-evaluating anyway, it is worth asking whether you need a full experimentation suite or just the audit-and-fix step.
How much does AB Tasty cost?
AB Tasty does not publish list pricing and quotes annually based on traffic, domains, and modules. Third-party trackers report typical contracts in the tens of thousands of dollars per year, with mid-market deployments commonly cited between $15,000 and $45,000. Treat those as estimates and get a direct quote. Converto is $19/mo, self-serve.
What is the best AB Tasty alternative?
For like-for-like enterprise experimentation, Optimizely and Convert Experiences are the closest, and VWO is now part of the same company. For a smaller team that wants to know what is weak on a page and get the rewrite without a snippet or a contract, Converto audits a live URL and generates the variants from $19/mo.
Other comparisons
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. Self-serve pricing, no snippet, no sales call. Suggestions are data-informed, not guarantees. Decide for yourself.