PostHog Alternative: PostHog Pricing Verified and the Fix Without an SDK
PostHog publishes more of its pricing than anyone else in this category, right down to the discount ladder its own reps are bound by. It also assumes you have an engineer. Here is the full rate card verified September 2026, and the alternative for people who just need the page fixed.
Why this tends to convert:
Data-informed, not guarantees
Where each one fits
PostHog is an excellent product for the team it is built for, and it is more honest about money than any rival we have audited. It publishes the per-unit rate for every product, the platform packages at $250, $750 and $2,000 a month, and a public handbook containing the volume discount ladder its own sales reps are told not to exceed. Its free tier is genuinely generous and renews every month: 1 million analytics events, 5,000 session recordings, 1 million feature flag requests, 100,000 exceptions and 1,500 survey responses, with unlimited team members and no credit card. PostHog says 97% of its companies never pay anything. The assumption underneath all of it is engineering. You install an SDK, instrument the events you care about, and ship experiment variations in code, and the one place the bill jumps is the platform packages, where single sign-on starts at $250 a month even if your usage costs nothing. A marketer whose real goal is to fix a landing page will find that a heavy way in. Converto solves the narrower, more common problem without the setup: paste a live URL and it audits copy, layout, CTAs, page speed and AI-readability, then generates the rewritten variants for you, self-serve from $19/mo with nothing to install and no code. PostHog measures behavior across a product; Converto reads one page and writes the fix. Suggestions are data-informed, not guarantees.
Side by side
Converto vs PostHog
| Capability | Converto | PostHog |
|---|---|---|
| Entry price | From $19/mo | Free, then usage-based from $0 base |
| Setup | Paste a URL | Install an SDK, instrument events |
| Needs a developer to run | ||
| Audits a page and writes the fix | ||
| Generates copy and CTA variants | ||
| Full per-unit rate card published | ||
| Discount ladder published | Yes, 20% to 40% | |
| Product analytics, funnels, session replay | ||
| Single sign-on cost | Included | $250/mo platform package |
| Self-serve for a non-technical marketer | Built for engineers |
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Comparison reflects general product positioning and is provided in good faith. Verify current capabilities with each vendor.
PostHog alternatives at a glance
Short answer: PostHog publishes more of its pricing than any other tool in this category, including the per-unit rate card, the platform packages at $250, $750 and $2,000 a month, and the volume discount ladder its own sales team is bound by. The catch is not the price. It is that PostHog assumes an engineer: you install an SDK, instrument the events you care about, and ship experiment variations in code. If your actual goal is to fix a landing page this week, Converto audits a live URL and writes the variants with nothing to install, from $19/mo. If your goal is to instrument a product, stay on PostHog and read the rate card below before you assume it is expensive, because for most teams it is free.
What PostHog actually costs, verified September 2026
PostHog has two plans and neither has a subscription fee. Free gives you the full monthly allowance on every product with no credit card, one project, one year of data retention and community support. Paid is pay-as-you-go at a $0 base price: the same free allowance every month, then metered usage above it, six projects, seven years of retention and email support. There are no per-seat charges on either plan, so your whole team can log in.
PostHog states on its own pricing page that 97% of companies use PostHog for free. That is worth taking seriously before you shop for an alternative on price, because the most likely outcome of a PostHog evaluation is a $0 invoice.
| Product | Free every month | First paid rate |
|---|---|---|
| Product analytics (web analytics included) | 1,000,000 events | $0.00005 per event |
| Session replay | 5,000 recordings | $0.005 per recording |
| Feature flags and experiments | 1,000,000 requests | $0.0001 per request |
| Surveys | 1,500 responses | $0.10 per response |
| Error tracking | 100,000 exceptions | $0.00037 per exception |
| Data warehouse | 1,000,000 rows | $0.000015 per row |
| Logs | 10 GB | $0.25 per GB |
Every one of those ladders steps down as volume rises, with no inversion at any tier. That is worth saying plainly because it is unusual. Running the same per-unit arithmetic on Crazy Egg, Convert Experiences and Kartra turns up a tier where the customer pays more per unit for buying more, and PostHog is the first vendor we have checked where the test comes back clean at every product.
The part that is not cheap
Usage is not where a PostHog bill goes wrong. Platform packages are. SSO enforcement, white labeling, unlimited projects and a HIPAA BAA sit in the Boost package at $250/mo. SAML and priority support sit in Scale at $750/mo. Role-based access control and dedicated support sit in Enterprise at $2,000/mo. Those are flat fees on top of usage.
Work through what that means for a normal team. If you are inside the free tier, your analytics cost nothing and your SSO costs $250 a month, so the platform package is 100% of your PostHog invoice. A company that adopts PostHog because it is free and then gets an IT requirement for single sign-on goes from $0 to $3,000 a year without sending one extra event. Heap, for all the things we have criticized it for, puts SSO on its free plan. On this specific point Heap wins and PostHog does not.
The discount ladder PostHog prints and nobody else does
Almost every vendor treats its discount schedule as the sales team's leverage. PostHog publishes it in a public handbook, verbatim, including the instruction to its own reps that they should not go beyond it. Volume discounts run 20% at $25,000 of credit through 40% at $500,000, measured per contract year on the pre-discount credit value. Paying additional years upfront adds up to 5%. Committing to a signature date with the person who will actually sign adds 5%. Asking for payment terms beyond Net 30 subtracts 2.5% for every 15 days.
Stacked at the published ceiling that is a 50% discount, and the handbook says the volume tier is a prerequisite: you cannot claim the timing discounts without first buying $25,000 of credit. So the transparency is real, and it applies to a tier that, by PostHog's own 97% figure, almost no customer reaches. Both halves of that are true and we would rather say so than pick one.
Where Converto fits
Converto is not a PostHog replacement and does not pretend to be. It has no SDK, no event pipeline and no session replay, and it does not track your visitors at all. It does one job PostHog leaves to you: you paste a live URL and it audits the copy, layout, CTAs, page speed and AI-readability, names what is costing you conversions, and generates the rewritten variants ready to ship. PostHog tells you that 41% of people drop on step two. It does not write the better step two.
That is why the honest recommendation for most readers who land here is to run both rather than switch. Keep PostHog on the free tier to measure what happens, and use Converto to decide what to change. If you want the full field, including Amplitude, Mixpanel, Statsig, GrowthBook and the free options, the roundup of the best PostHog alternatives compares all of them on published pricing, and the full PostHog pricing breakdown works through real monthly bills at three company sizes.
Last updated September 2026
Questions
PostHog alternative questions
Yes, and for most companies permanently. PostHog says 97% of its companies use it for free. The free plan needs no credit card and renews monthly: 1 million analytics events, 5,000 session recordings, 1 million feature flag requests, 100,000 exceptions, 1,500 survey responses and 1 million data warehouse rows, plus unlimited team members, one project and one year of retention. Usage stops at those limits rather than billing you by surprise.
There is no subscription fee on either plan. Paid is pay-as-you-go at a $0 base, so you pay only for usage above the monthly free tier: $0.00005 per analytics event, $0.005 per session recording and $0.0001 per feature flag request at the first paid rate, all stepping down at higher volume. A mid-size SaaS sending 5 million events, 20,000 recordings and 3 million flag requests a month pays about $365. Platform packages for SSO and RBAC are separate at $250 to $2,000 a month.
It depends which half of PostHog you use. For product analytics, Amplitude and Mixpanel are the closest matches and both publish rates. For experimentation, Statsig and the open-source GrowthBook. For session replay alone, Microsoft Clarity is free and unmetered. If what you actually want is to fix a page rather than instrument a product, Converto audits a live URL and generates the variants from $19/mo with no SDK.
No. PostHog states plainly that there are no per-seat charges and that your whole team can use it, including on the free plan with unlimited team members. That makes it structurally cheaper than seat-priced analytics tools for a large team. The costs that do scale are usage and the platform packages, where SSO enforcement starts at $250 a month and role-based access control at $2,000 a month.
Effectively yes. PostHog is built for product and engineering teams: you install an SDK, instrument the events you care about, and ship experiment variations in code. Autocapture reduces the instrumentation work but does not remove the install. A marketer who wants a better landing page will find that a heavy way in. Converto needs no install and no code: paste the URL, get the audit and the rewrites.
Yes. Experiments run through PostHog feature flags and share their billing and free tier, so 1 million flag requests a month are included. You define a hypothesis, pick a primary metric, ship the variations in code and read significance in one place. It is less specialized than Statsig or Optimizely for sequential and complex designs, and, as with any testing tool, you still write the variations yourself.
Other comparisons
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. Self-serve pricing, no snippet, no sales call. Suggestions are data-informed, not guarantees. Decide for yourself.