Landing page optimizer FAQ, answered

No. You paste any live URL and Converto audits the page you already have, built anywhere: Webflow, WordPress, Framer, Shopify, or custom code. Nothing needs to be installed to get an audit and ready-to-ship variants, and there is no page to rebuild inside an editor first. A tracking snippet is optional, only if you later want live tracking. This is the biggest difference from the testers and builders, which require a snippet or a rebuild before they can help.

Both. Converto scores the page out of 100 and also generates ready-to-ship variants: rewritten headlines, subheads, and CTAs, plus layout suggestions you can copy and use. The free graders and most paid tools stop at a score and a PDF. Converto both diagnoses the page and writes the improved variants, and it is built to be re-run and shipped rather than to produce a one-off report.

No guarantees, honestly. Suggestions are data-informed, not guarantees. Converto explains why a change tends to convert, grounded in conversion research such as plain-language headlines, one clear above-the-fold CTA, fewer form fields, and faster load, and then lets you test it. Results depend on your page, your traffic, and your offer. We deliberately do not promise a specific percentage, which is a direct contrast to competitors who advertise inflated lift claims.

The free graders, and most of the paid ones, stop at a score and a PDF report. Converto both diagnoses the page and generates the improved variants: rewritten copy, CTAs, and layout suggestions you can ship. It is designed to be re-run whenever you change the page, not a one-off lead-magnet report that funnels you into a heavy suite.

Builders like Unbounce, Instapage, and Landingi can only optimize pages you rebuild inside their editor, so you have to recreate your page before they can help. Converto audits the page you already shipped, wherever it lives, without rebuilding anything. If you just want to know what is wrong with your current page and get the fixes, you do not need to move it into a builder first.

Testing and personalization tools like VWO and Optimizely require installing a JavaScript snippet before you get any value, are often sales-gated at thousands of dollars a year, and make you design the variations yourself. Converto is self-serve from 19 dollars a month, needs nothing installed to deliver an audit and variants, and hands you the variations. If you later want live tracking, a snippet is available as an option.

Five dimensions. Copy covers clarity and outcome-led headlines. Layout covers what is above the fold and the visual hierarchy. CTA covers the clarity, placement, and number of your calls to action. Page speed covers how load time affects conversion. AI-readability covers how ChatGPT, Claude, and answer engines read and can cite your page. Each dimension gets a score and a one-line fix, and the flagged lines get rewritten into variants.

Transparent self-serve pricing, billed yearly by default. Starter is 19 dollars per month, Plus is 39 dollars per month and is the most popular tier, Pro is 99 dollars per month, and Enterprise is custom for agencies and larger teams. There is no free plan; the interactive audit demo on this page is the free way to try it. Prices sit well under the 99 to 249 dollar builders and far below the enterprise testing engines, with no snippet to install and no sales call.