A Google Optimize Alternative for the Audit-and-Fix Step, No Snippet Required
Google Optimize shut down in 2023 and left the audit-and-fix step unsolved. Converto picks it up: paste a live URL, get a scored audit and the variants, no snippet required.
Why this tends to convert:
Data-informed, not guarantees
Where each one fits
Google Optimize was a free, widely used A/B testing tool, and Google shut it down on September 30, 2023, leaving a lot of teams looking for what to use next. Most of the replacements people reach for are testing platforms like VWO or Optimizely: powerful, but they still require a JS snippet and, more to the point, they run the test while you design the variations yourself. Converto fills the step most teams actually got stuck on: deciding what to change. Paste the live page you already have and it audits copy, layout, CTAs, page speed, and AI-readability, then generates ready-to-ship variants for you, with nothing to install. It is self-serve from $19/mo. If you later want to run a formal split test, add a tracking snippet or pair it with a dedicated tester, but you arrive with variants in hand instead of a blank editor. Suggestions are data-informed, not guarantees.
Side by side
Converto vs Google Optimize
| Capability | Converto | Google Optimize |
|---|---|---|
| Still supported (not sunset) | Sunset Sept 30, 2023 | |
| Audits an existing live URL | ||
| Generates the variations for you | ||
| Needs a snippet to get value | Optional | |
| Runs native statistical split tests | Optional snippet | |
| Self-serve, priced for one person | From $19/mo | Was free |
| Suggestions framed as data-informed, not guaranteed | Test-only |
Comparison reflects general product positioning and is provided in good faith. Verify current capabilities with each vendor.
Questions
Google Optimize alternative questions
What replaced Google Optimize?
Google did not release a direct replacement when Optimize shut down on September 30, 2023. Teams moved to dedicated testers like VWO and Optimizely, to analytics-native experiments in GA4, or to audit-and-generate tools like Converto that tell you what to change and write the variants, rather than only running the test.
Is there a free Google Optimize alternative?
Some analytics tools include limited experiment features on free tiers, but the free, full-featured experience Optimize offered is gone. Most capable alternatives are paid. Converto is self-serve from $19 a month and, unlike a bare tester, audits your live page and generates the variants for you, so the paid step does more of the work.
How do I A/B test without Google Optimize?
Pick a tester that fits your traffic (VWO, Optimizely, or GA4 experiments), then decide what to test. The harder half is the variations. Converto audits your live URL and hands you ready-to-ship headline, CTA, and layout variants, so you feed a test concrete options instead of guessing at them.
Does Converto run A/B tests like Google Optimize did?
Converto is not a split-testing engine by default; it audits the live page you already have and generates the variants to fix it, with nothing to install. If you want to run a formal test, add a tracking snippet or pair it with a dedicated tester. It covers the decide-what-to-change step Optimize left to you.
Other comparisons
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. Self-serve pricing, no snippet, no sales call. Suggestions are data-informed, not guarantees. Decide for yourself.