OptinMonster costs $210 a year for Basic, $570 for Plus, $870 for Pro, and $1,470 for Growth, all billed annually with no free plan and no free trial. The $7 to $49 monthly figures on its own site are a standing 60 percent discount that applies to the first year only, so every tier costs exactly 2.5 times the advertised price at renewal. Exit intent, the feature most buyers arrive for, starts at Pro. Prices read off the OptinMonster pricing page in August 2026. Last updated August 2026.
Two things about this pricing page catch people out, and neither is hidden. They are just easy to skim past when the big number on the screen says $7. The first is that the annual list price is roughly two and a half times the monthly figure being advertised. The second is that Exit Intent Technology, the trigger OptinMonster is famous for and the reason a large share of its customers sign up, does not exist below the third tier.
OptinMonster pricing 2026: every plan and what it includes
All four published plans are billed annually, so the "per month" figures on the pricing page are an annual total divided by twelve. These are the list prices with the promotion removed. A monthly option does exist but is not on the pricing page at all: OptinMonster's FAQ says "we do also offer monthly subscriptions for those who just want to explore" and that "annual subscriptions are 50% less than monthly ones." No monthly figure is published, so budget for roughly double the annual-equivalent rate if you want to avoid the twelve-month commitment.
| Plan | List price | Per month equivalent | Sites | Campaign impressions | Starts here |
|---|---|---|---|---|---|
| Basic | $210/yr | $17.50 | 1 | 2,500/mo | All campaign types, 700+ templates, page targeting |
| Plus | $570/yr | $47.50 | 2 | 10,000/mo | A/B testing, device targeting, content locking |
| Pro | $870/yr | $72.50 | 3 | 25,000/mo | Exit Intent, revenue attribution, countdown timers, scheduling, 2 sub-accounts |
| Growth | $1,470/yr | $122.50 | 5 | 100,000/mo | Geolocation, OnSite Retargeting, follow-up campaigns, ecommerce integrations |
The feature ladder is unusually steep at the bottom. Basic gives you every campaign type and the full template library but no A/B testing, which means you can build a popup and not measure whether a different version does better. Plus adds testing. Pro adds the trigger everyone wants. Growth adds the targeting that makes the trigger worth having.
The 60 percent discount and what year two costs
OptinMonster runs a standing promotion of 60 percent off the first 12 months. It is disclosed on the pricing page, so this is not a trap, but it does make almost every comparison article on the internet wrong by a factor of 2.5, because they quote the promotional monthly figure against a competitor's steady-state monthly figure.
| Plan | Advertised | Year one total | Year two total | Year two per month | Increase |
|---|---|---|---|---|---|
| Basic | $7/mo | $84 | $210 | $17.50 | 150% |
| Plus | $19/mo | $228 | $570 | $47.50 | 150% |
| Pro | $29/mo | $348 | $870 | $72.50 | 150% |
| Growth | $49/mo | $588 | $1,470 | $122.50 | 150% |
Because the discount is a flat percentage, the increase is identical on every rung. You pay 40 percent in year one, so year two is 2.5 times your first bill. Pro, the tier most people land on because of exit intent, goes from $29 a month to $72.50. If you are budgeting for a two-year horizon, the honest average monthly cost of Pro is $50.83, not $29.
Exit intent starts at Pro, and that is the real price
Exit Intent Technology detects the cursor movement that precedes a tab close and fires a campaign at that moment. It is the feature OptinMonster built its reputation on and the single most cited reason people buy it. It is not available on Basic or Plus at any price.
So if exit intent is why you are here, your entry price is not $210 a year. It is $870 a year at list, or $348 for a promotional first year. That is 4.1 times the advertised entry price of the product.
Whether that is expensive depends entirely on what you compare it to. Pro is not just one trigger: it also carries revenue attribution, countdown timers, smart tags, campaign scheduling, and two sub-accounts, and OptinMonster's exit intent has more sensitivity tuning than most implementations. But several competing tools include an exit intent trigger at their entry price, and two of them include it on a free plan. We priced that comparison across the whole category in the best OptinMonster alternatives roundup.
What a campaign impression actually is
OptinMonster meters campaign impressions, not pageviews and not visitors. An impression is counted when a campaign actually displays. A pageview where no campaign fires costs you nothing.
This matters more than it sounds, and it works in your favor. Most competing popup tools meter pageviews, which increment on every page load whether or not anything shows. If you target a campaign to one page in ten, an OptinMonster allowance of 2,500 impressions absorbs roughly 25,000 pageviews of traffic. A rival advertising 10,000 pageviews is offering you less headroom than the raw numbers suggest.
The practical consequence is that you cannot rank popup tools by allowance size, because they are not counting the same thing. Estimate what share of your pageviews will actually trigger a campaign, then convert every vendor's number into that unit before comparing.
| Plan | Impressions/mo | Monthly list cost | Cost per 1,000 impressions |
|---|---|---|---|
| Basic | 2,500 | $17.50 | $7.00 |
| Plus | 10,000 | $47.50 | $4.75 |
| Pro | 25,000 | $72.50 | $2.90 |
| Growth | 100,000 | $122.50 | $1.23 |
That right-hand column is worth noting because it behaves properly. Cost per thousand impressions falls steadily from $7.00 to $1.23 as you climb, so you genuinely are buying volume more cheaply at the top. Not every tool we have priced does this. Some freeze the thing you are actually buying while the price keeps rising, which is what happens on the Hotjar ladder we broke down in the Hotjar pricing breakdown. OptinMonster's ladder is honest volume pricing, and Growth at $1.23 per thousand is genuinely good value if you can use the impressions.
Does OptinMonster have a free plan or a free trial?
Neither. There is no free tier and there is no trial period. What OptinMonster offers is a 14-day money-back guarantee, which its page calls a "100% No-Risk Double Guarantee": you pay for the year up front, and if it does not work out you request a refund within 14 days.
Functionally that is quite different from a trial. You are out $84 to $588 while you evaluate, you have to remember to cancel, and you are testing on an annual commitment rather than a monthly one. Two direct competitors take the opposite approach and run real free plans, so if evaluating without paying matters to you, that is a genuine fork in the road rather than a detail.
What older OptinMonster pricing posts get wrong
These claims recur across the currently-ranking pricing articles. None of them match the live vendor page in August 2026.
| Common claim | What the pricing page actually says |
|---|---|
| "OptinMonster starts at $7 a month" | Only in year one, and only on an annual plan. List is $210 a year. A monthly plan exists but is unpublished and the vendor says annual is 50 percent cheaper. |
| Going over your impression limit gets your campaigns switched off | The opposite. OptinMonster says it will "never turn off your campaigns" and will automatically upgrade you to the next tier, moving you to a custom plan above Growth. |
| "There is a 14-day free trial" | It is a 14-day money-back guarantee. You pay first. |
| "Exit intent is included on all plans" | Exit Intent Technology starts at Pro, $870 a year at list. |
| "A/B testing comes with the entry plan" | A/B testing starts at Plus. Basic has none. |
| "Plans are metered by pageviews" | They are metered by campaign impressions, which only count when a campaign displays. |
Is OptinMonster worth it in 2026?
It is worth it when you will actually use the targeting. Growth at $1,470 a year gives you geolocation, OnSite Retargeting that treats returning visitors differently, follow-up campaigns, ecommerce integrations, and five sites, at $1.23 per thousand impressions. Nothing free comes close to that depth, and for an agency or a multi-site operator it is straightforwardly good value.
It is poor value when you want one trigger on one site. Paying $870 a year for exit intent when two competitors include the same trigger on a free plan is hard to defend, and the 150 percent renewal increase means the decision you make in year one is not the decision you are living with in year two.
There is a larger point that applies whichever tool you pick. The constraint on a popup's performance is almost never the software. It is the offer inside it and the page underneath it. Teams switch popup vendors expecting a lift and get roughly the same conversion rate, because a 3 percent opt-in rate on a weak offer becomes a 3 percent opt-in rate on a different vendor's weak offer. Most sites already have the raw material for a better offer sitting in their archive, and there is usually more return in turning one existing post into every channel than in buying a more sensitive trigger.
The page underneath matters even more. If your headline names a feature instead of an outcome, if the primary call to action competes with four other links, or if the page takes four seconds to render on mobile, a popup collects a few more addresses from the same broken page while the page's own conversion rate does not move. Our write-up on how many CTAs a landing page should have covers the competing-links problem, and why your landing page is not converting works through the rest in order.
That is the layer Converto operates on. Paste a live URL and it audits the copy, layout, CTAs, page speed, and AI-readability, scores the page, ranks the leaks in priority order, and generates ready-to-ship headline, CTA, and copy variants. Nothing to install and no waiting for impressions to accumulate, self-serve from $19/mo. Suggestions are data-informed, not guarantees.
If you are still comparing vendors, the priced roundup is in the best OptinMonster alternatives, the head-to-head against Converto is on the OptinMonster alternative page, and the wider category sits in the best CRO tools. To start on the page itself rather than the popup, run a landing page audit.
Paste your page and see what is leaking
Drop in any live URL and Converto audits the copy, layout, CTAs, speed, and AI-readability of the page you already have, then hands you ready-to-ship variants to lift signups and sales. Suggestions are data-informed, not guarantees.