Heap Pricing 2026: Heap Analytics Cost and Plans

Short answer: Heap does not publish a price for any paid tier. The free plan covers up to 10,000 monthly sessions with 6 months of data history and includes SSO. Growth shows no figure at all and instead says "Sign up and install the free snippet to get an estimate." Pro and Premier are both listed as custom session pricing through sales. Session replay and heatmaps are not included in the price on any tier; they are a paid add-on restricted to Pro and Premier. Read off Heap's own pricing page in August 2026. Last updated August 2026.

That makes Heap unusual even in a category that has been quietly withdrawing prices for two years. Most quote-only vendors at least say "contact sales." Heap's nearest-to-self-serve tier asks you to deploy its JavaScript to your production site before it will tell you what you owe.

Heap pricing in 2026: the full ladder

One inconsistency worth flagging, because it sits on the same page: the plan comparison grid says Pro includes 3 projects and environments, while the add-on tile further down says "2 environments included with Pro." If the project count is load-bearing for your setup, get the number in the contract rather than off the marketing page.

Why Growth has no price on it

Heap bills by session, and sessions are genuinely hard to guess from outside a site. A slider asking "how many sessions a month?" gets a wrong answer from most buyers, so measuring instead of asking is defensible engineering. The cost is that price discovery now runs through a production deploy.

In practice that reorders the evaluation. You cannot cost Heap in a spreadsheet alongside three rivals on a Tuesday afternoon. You need an account, a tag manager or a code change, sign-off from whoever owns the production release, and enough elapsed time for the session count to stabilize. At a five-person startup that is an hour. At a company with change control, a security review of third-party scripts and a two-week release train, it is a project, and it happens before you know whether the tool is affordable.

Contrast the three tools Heap is most often shortlisted against. PostHog prints a per-event and per-recording rate card that you can read without an account. Mixpanel gives you a public slider with a monthly and yearly toggle and a Buy Online button. Amplitude publishes an estimator. All three let you put a number in the budget line before you touch your codebase.

What counts as a session

Since the meter is sessions, the definition matters. Heap's own pricing FAQ states it plainly: "A session is a period of activity from a single user on your app or website. It can include many pageviews or events. On web, a session ends after 30 minutes of pageview inactivity from the user. On mobile, a session ends after 5 minutes of inactivity."

Two consequences. A 30-minute web timeout is the same convention Google Analytics uses, so your GA session count is a reasonable proxy for what Heap will bill you, which is a useful shortcut when you are trying to estimate without installing anything. And the 5-minute mobile timeout is aggressive: a user who checks your app six times across a commute generates more billable sessions than the same person on desktop doing the same work in one sitting. If your traffic is mobile-app-heavy, budget above your desktop intuition.

What happens when you exceed the limit

This is the part of Heap's pricing that changes how the free tier should be read, and it is worth quoting exactly. Asked what happens if you exceed your plan limit, Heap answers: "Don't worry, we won't drop or throttle your data! Once you exceed your plan's monthly limit, you'll receive an email asking you to upgrade to the appropriate tier. You'll need to do this before you can view your data again."

So Heap publishes no overage rate because it does not charge overage. It keeps collecting and stops you looking. The 10,000 monthly sessions on the free plan are not a soft budget you can drift past for a month while you sort out procurement. They are the point at which the dashboard closes until someone approves an upgrade whose price you still have not seen.

Whether that is better or worse than an overage bill depends on your organization. It protects you from a surprise invoice, which is a real benefit and more than some vendors offer. It also means the tool can go dark in the exact week a traffic spike made you want to look at it. PostHog handles the same moment differently: it bills at a published rate and lets you set a per-product spending cap, so the failure mode is collection pausing rather than access being revoked.

What is not in the price: replay, heatmaps and warehouse sync

Heap is product analytics. A lot of shortlists put it next to Hotjar and Microsoft Clarity, which quietly assumes it records sessions. On the tiers most teams start on, it does not.

Session Replay, Heatmaps and Error Analysis are packaged into a paid add-on called Experience Analytics, and Heap's own grid marks that add-on as available for Pro and Premier only. Heap Connect, which syncs your behavioral data to a warehouse, is an add-on for Pro and included with Premier. Heap Activate, which pushes Heap data into engagement tools, works the same way. Extending data history past a year, out to three years, is another add-on for Pro and Premier.

None of those add-ons carries a published figure either, so a realistic Heap quote is a base number you cannot see plus between one and five add-ons you also cannot see. That is worth knowing before you spend two weeks installing a snippet to find out.

The data history ladder stops improving at Pro

Free keeps 6 months. Growth keeps 12 months. Pro keeps 1 year. Premier keeps 1 year. Twelve months and one year are the same duration, so the upgrade from Growth to Pro, which is the upgrade that unlocks account analytics and the replay add-on, buys no additional history at all. More history is a separate purchase.

For most teams that is a footnote. For anyone with a retention obligation it is the whole conversation, and it is worth checking which rule actually applies to behavioral data before you buy years of storage you may not need or discover you needed more. Mapping a stated regulation to the specific control that satisfies it is its own small discipline, and doing it properly usually means tracking the obligation against the control that enforces it rather than leaving it in someone's head. Buying three years of analytics history because it felt safer is a common and expensive way to answer a question nobody asked precisely.

How Heap's price compares with tools that publish one

The line in that table most worth sitting with: Contentsquare acquired Heap in December 2023 and publishes sixteen priced rungs for its own Experience Analytics product, from $49 to $739 a month. The parent company will show you a full price list. The subsidiary will not show you one number.

What third parties report, and why we are not repeating it as fact

Figures for Heap Growth circulate widely, most commonly around $3,600 a year. We have seen that number too, and we are labeling it as reported rather than publishing it as a price, because Heap does not publish it and we have no way to verify it. Quote-based pricing is also negotiated pricing: the figure a 12,000-session startup gets and the figure a 2-million-session retailer gets are different numbers, and neither is a list price. Treat any specific Heap dollar amount you find online, including that one, as one company's contract rather than a rate.

The same caution applies in reverse to Amplitude. Its widely-repeated entry price of about $49 a month is now stale: Amplitude moved to event-based pricing during 2026, its Plus plan is listed as starting at $0 behind an estimator, and the old monthly-tracked-user tiers are gone from the page. Vendor pricing in this category has changed enough in the last eighteen months that any comparison article without a checked date on it should be assumed wrong.

Is Heap's free tier enough?

For a lot of teams, yes, and it is a genuinely good free plan in two specific ways. Ten thousand sessions a month covers a real early-stage product. And Heap puts SSO on the free tier, which almost nobody does. Amplitude gates single sign-on to a sales-quoted plan and Mixpanel gates it to Enterprise. If you are a security-conscious team that needs SSO from day one without signing anything, Heap Free is the cheapest way to get it in this category.

Where it stops: no session replay, no heatmaps, one project, six months of history, no CSV export. The missing export is the one people hit first, because it means you cannot easily get your own analysis out of the tool to put in a deck or a spreadsheet. Autocapture on the free tier is still doing real work in the background, so the data is accumulating even while your ability to act on it is limited, which is arguably the point of the design.

Who should and should not pay for Heap

Worth the quote: you have more than 50,000 monthly sessions, nobody on the team is going to reliably plan an event taxonomy in advance, and the retroactive nature of autocapture is the specific thing you are buying. That property is real and it removes a genuine failure mode, which is finding out three months later that nobody instrumented the event you now need. Very few tools do it as cleanly.

Not worth the quote: you are under 10,000 monthly visits, in which case nothing metered in this category will change a decision for you; or you wanted recordings and heatmaps, which are two tiers and one add-on away; or you need a number before you can deploy anything, which Heap structurally cannot give you.

The step no analytics tool takes for you

Every tool on this page can eventually tell you that most visitors leave your pricing page without clicking. None of them tells you what to write instead. That gap is why so many analytics purchases end up as a dashboard nobody opens: the data arrives, the interpretation does not, and the page never actually changes.

That is the step Converto handles. Paste a live URL and you get a scored audit of the copy, layout, CTA placement, page speed and AI-readability, plus ready-to-ship headline and CTA variants you can push into whatever you use to publish. No snippet, no waiting for sessions to accumulate before it says anything, and it works on pages you do not own so you can audit a competitor's page the same way. Self-serve from $19 a month, and suggestions are data-informed rather than guaranteed. If you are under 10,000 monthly visits, it is the whole program rather than a supplement to one.

For the wider field, best Heap alternatives prices nine competitors side by side and covers the retention and replay gaps in detail, the Heap analytics alternative page is the head-to-head against Converto, product analytics versus session replay explains why buying one does not get you the other, and best session replay tools covers the half of this category Heap sells as an add-on.