Short answer: Bing Ads management (now Microsoft Advertising) costs about $600 to $1,200 a month for a small account at an agency, and 10 to 15 percent of spend once the budget passes roughly $5,000 to $12,000 a month. Setup and audit fees add $1,200 to $5,800 up front at many shops. Below about $5,000 a month in spend, the flat fee is often a bigger share of the budget than on Google, so the landing page has to carry more of the return.
Fee ranges come from what agencies publish about their own market: Logical Position's public pricing page (read September 2026), Stackmatix's Microsoft Advertising pricing guide (Matt Pru, March 2026), and Web Tonic's Microsoft Ads agency roundup (Cedric Pharand, updated September 2026). Quality score details are from Microsoft Advertising's own help documentation. No neutral body audits agency fees, so read them as asking prices, not measured averages.
Bing ads management pricing at a glance
Microsoft Ads agencies use the same three models as Google Ads agencies: a flat monthly fee, a percentage of ad spend, or a hybrid that switches from one to the other as spend grows. Many shops sell Microsoft Ads as an add-on to a Google Ads retainer rather than on its own, which is why published Bing-only price lists are rare.
| Pricing model | Published range | Example from a public price list | Best for |
|---|---|---|---|
| Flat monthly fee | $650 to $5,000 a month | Logical Position: $699 a month for $600 to $4,999 of lead generation spend on a six month term | Small, steady budgets with a clear scope |
| Percentage of ad spend | 10 to 20 percent | Logical Position: 12 percent at $5,000 to $10,000, then 10 percent from $12,001 to $90,000 | Accounts that will scale spend |
| Setup and audit | $1,200 to $5,800 once | Stackmatix's estimate for setup, audits, and creative | Imported or neglected accounts that need a rebuild |
| Hourly help | $75 to $200 an hour | Stackmatix's estimate for agency hourly rates | A second opinion on an account you run yourself |
Stackmatix breaks its estimate down by spend: $650 to $1,200 a month for accounts spending $100 to $5,000, about $975 or 15 percent of spend for $5,000 to $30,000, and about $4,500 or 12 percent above $30,000. Those are one agency’s estimates of the market, not its own price list, so treat them as a sanity check on a quote rather than a benchmark.
How much does Bing Ads management cost for a small business?
For a US small business spending $1,000 to $5,000 a month on Microsoft Ads, expect to pay roughly $600 to $1,200 a month in management fees. The cheapest published entry points in Web Tonic’s 2026 roundup start around $399 a month (Grow Marketing Co), and Logical Position, a Microsoft Advertising channel partner, publishes $699 a month for lead generation accounts spending $600 to $4,999 on a six month term, or $749 for ecommerce accounts spending $900 to $6,999. Longer terms cut the fee by 5 percent for twelve months and 10 percent for eighteen.
The catch is the ratio. On a $2,000 monthly budget, a $699 fee is 35 percent on top of spend. On Google Ads, where the same business might spend $8,000, the same fee is under 9 percent. That is the main reason small advertisers either bundle Microsoft Ads into their Google Ads retainer or run it themselves by importing their Google campaigns.
| Monthly Microsoft Ads spend | Typical fee | Fee as a share of spend |
|---|---|---|
| $1,000 | $400 to $700 flat | 40 to 70 percent |
| $3,000 | $600 to $1,000 flat | 20 to 33 percent |
| $8,000 | About 12 to 15 percent of spend | 12 to 15 percent |
| $20,000 | About 10 to 15 percent of spend | 10 to 15 percent |
The fee column is drawn from the published figures above. The last column is plain arithmetic, and it is the one to look at before you sign.
What a Microsoft Ads agency does for the fee
Most retainers cover the same core work: importing or building campaigns, keyword and negative keyword management, bid strategy, ad copy, conversion tracking with the UET tag, and a monthly report. Better agencies also use the targeting that only Microsoft sells, such as LinkedIn profile targeting on search, where you can raise bids for people by company, industry, or job function.
What most small retainers do not cover is the landing page. On Logical Position’s price list and in most published packages, the page the ad sends people to is treated as your job or as a separately priced project. That gap matters more on Microsoft than anywhere else, for a specific reason.
Why the landing page decides whether the fee pays off
Microsoft Advertising is unusually direct about how it judges your page. Its help documentation says the landing page experience score “is based on how many times customers leave your ad’s landing page shortly after arriving.” That score is one of the three parts of your 1 to 10 quality score, next to expected click-through rate and ad relevance.
Microsoft also says quality score “is not used at auction time to determine ad rank, and does not affect cost or spend.” So a better page does not lower your cost per click on its own. What it lowers is your cost per lead or sale, which is the number the agency fee has to beat. If 400 clicks a month convert at 2 percent, you get 8 leads. Get the page to 3 percent and you get 12 from the same spend. On a $3,000 budget plus an $800 fee, that moves the all-in cost per lead from $475 to about $317, without changing a bid.
That is why we suggest auditing the landing page before, or alongside, hiring anyone. Our Microsoft Ads landing page optimization page shows what Converto checks on a Bing ads landing page, including the thresholds for form length, CTA depth, and load time. The PPC landing page optimization page covers the same work across Google and Microsoft together.
Should I hire an agency for Bing ads or run it in house?
Hire an agency when your Microsoft Ads spend is high enough that a 10 to 12 percent fee is a small price for expertise, usually from about $5,000 a month upward, or when you want LinkedIn profile targeting and Shopping campaigns set up properly. Run it yourself when spend is small and your Google Ads account is already healthy, since importing it covers most of the work.
| Agency | In house | Import from Google Ads plus an audit tool | |
|---|---|---|---|
| Monthly cost | $600 to $5,000 or 10 to 20 percent of spend | A share of a marketer’s time | Your own time plus a tool subscription |
| Setup | Often $1,200 to $5,800 | A few days | An afternoon |
| Landing page work | Often extra | Whatever you have time for | Audited and rewritten on a schedule |
| Best when | Spend above about $5,000 a month | You already run Google Ads well | Spend under about $3,000 a month |
Whichever route you pick, one ongoing job sits outside all three: watching what the rest of the auction is doing. If you are not already tracking which competitors start bidding on your brand terms, set that up before the first month’s budget goes out, because a rival bidding on your name is easy to miss in a small account that nobody checks weekly.
How to compare two Microsoft Ads agency quotes
Quotes are hard to compare because they bundle different things. Put each one into the same five lines before you decide:
- Total monthly cost at your real spend. Work out the fee at the budget you will actually run, not the tier on the sales page.
- Setup and minimum term. A $1,500 setup fee plus a six month term is a $1,500 plus six-fee commitment before you can leave.
- Whether Microsoft is managed or just mirrored. Ask if they will use LinkedIn profile targeting, separate Microsoft bids, and Microsoft-specific negatives, or simply re-sync the Google import.
- Who owns the account. The account should be in your name. Agency-owned accounts make leaving expensive and lose your history.
- What happens to the landing page. If the answer is “that is your side”, budget for it separately, because it sets your cost per lead.
If you are weighing a Google Ads retainer at the same time, our Google Ads management pricing breakdown uses the same format, so the two can sit side by side. And if you are still deciding whether to pay an agency at all for conversion work, CRO agency vs CRO tool sets out where the line usually falls.
Is Microsoft Advertising worth it for a small business?
Often yes, because the setup cost is low when you import an existing Google Ads account, and some advertisers find clicks cheaper there. Microsoft does not publish an average cost per click, and the widely quoted industry averages come from agencies rather than from Microsoft, so test with your own keywords before you plan around a number. The fair way to judge it is cost per conversion after one to two months, on a landing page you have already checked.
Bing ads management pricing FAQ
How much does Bing Ads management cost?
Most agencies charge $600 to $5,000 a month as a flat fee, or 10 to 20 percent of ad spend. Small accounts under about $5,000 a month usually pay a flat $600 to $1,200. Larger accounts pay a percentage, often 10 to 12 percent. Setup fees of $1,200 to $5,800 are common.
Do agencies charge a percentage of ad spend for Microsoft Ads?
Yes, mostly above a spend threshold. Logical Position, for example, charges a flat fee up to $4,999 of lead generation spend, 12 percent from $5,000 to $10,000, and 10 percent from $12,001 to $90,000. Below the threshold, a flat fee is more common because a percentage would be too small to cover the work.
Is Bing Ads management cheaper than Google Ads management?
The fee models are about the same, and many agencies price both from one rate card. Because Microsoft budgets are usually smaller, the fee is often a larger share of spend. That is why many businesses add Microsoft Ads to an existing Google Ads retainer instead of hiring a separate specialist.
Does a better landing page lower my Microsoft Ads costs?
It lowers your cost per conversion, not your cost per click. Microsoft says quality score does not affect cost or spend, but a page that converts more of the same clicks lowers what each lead or sale costs, which is the number that decides whether the agency fee pays off.
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